MTN Provides Free Downloads of all Nigerian Apps to Customers

According to ThisDay Newspaper, MTN Nigeria is offering its over 61 million customers 1 month of free downloads for all Nigerian apps! Its intention is to help Nigerians embrace mobile applications as a shortcut to navigating the internet in an easy, faster and more efficient manner. According to MTN, “The world is changing faster than we ever imagined some decades ago. The increased penetration of technology across the globe especially through mobile phone has changed the way we live and work. Like never before, the adoption of mobile phones has enhanced in many ways, economic and social activity on the continent of Africa and Nigeria in particular. It is for this reason that MTN introduced the ‘APPtitude’ initiative, as a recent study shows that 90 per cent of access to the internet in Nigeria is done via mobile devices.” As part of the benefits of the movement, an APPtitude portal has been created on the MTN website, which curates a host of local apps in the market under different categories that include sports, entertainment, lifestyle, health/fitness, business as well as religion. The apps can be downloaded by everyone, free of charge for 30 days. Announcing the initiative, Chief Marketing Officer, MTN Nigeria, Bayo Adekanmbi said many Nigeria-centric websites are complex with hard-to-remember web addresses, also known as URLs. He added that apps provide a better and alternative way of engaging users, irrespective of social class as their functionality is defined by the user’s ability to interact with icons and images. “This movement is a continuation of the BetterMe journey and its core aim is to democratize access to the internet. The APPtitude movement is borne out of the need to educate our customers on the value which can be derived from making use of mobile application in their everyday business. We are also driven by the vision to build an ecosystem that allows people to pursue their different passions and interests by leveraging on the simplicity which mobile apps provide,” Mr. Adekanmbi said. He also said MTN will support app developers, associations and SMEs in converting their websites to mobile applications while bearing the cost of maintaining and hosting the apps.     How can you be part of this?   1. Submit your apps here and follow the simple steps. 2. To download your favourite Nigerian apps for free, text APP to 131.   The APPtitude campaign runs from May 1 – 30, 2015, so HURRY!  

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This article was first published on 3rd May 2015 and updated on May 12th, 2015 at 2:41 pm

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