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Bye Sunday, Hello Monday…

With the COVID-19 pandemic that brought untold hardship to businesses all over the world, managers were tasked with the job of coming up with ideas that would ensure the longevity of their brands. They sought various ways to diversify and introduce new services to meet the demands of customers and clients.

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To spot an opportunity and come up with ways to use that opportunity to your advantage can prove hard. You have to constantly think of essentials that your customers would need and divide on how to make those items available for purchase and use. As an employee working in any organisation’s department, you have a vital role to play in ensuring that your customers are satisfied with your products and services.

If a brand is unable to join trends and make changes successfully, it will likely face difficulties in the ever-changing business world. Brand managers and employers have to constantly make sure that their businesses are coping well with the effects of any change recorded in their industry and that they are waxing strong against any competitor.

To grow their businesses, employers should make sure that they employ creative people who will bring improvement and contribute to the success and growth of the organisation they work for.

They also need to find skilful ways to engage their customers and form long-lasting relationships with them. Customers are always given various choices to choose from when making a purchase. They are introduced to the new market when they look through their social media feed. So, managers need to proactively go after their customers (through digital marketing) and talk to them about their goods and services.

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There is a need for evaluation. Employers and business managers need to assess their current state of affairs, human resources, customer care, etc. and work on any lapse. To stay top of the competition, they need to be wary of their choices, too.

Trading conditions are likely going to change in the year 2022, but a large deal of optimism is needed to carry on progressively. Seeing that the marketplace is transforming, and the post-COVID-19 era has brought new marketable prospects to cope with the times, it is therefore important that unconventional thinking is applied to ensure that great sales are made, customers are retained, and opportunities are utilised. 2022 will definitely be tough for any manager who refuses to think outside the box and make meaningful choices. Do not be that person!

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This article was first published on 7th March 2022


Ohia, Ernest Chigaemezu is a writer, editor, and grade teacher based in Jos, Nigeria.

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