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3. Provide Mobile Support
Setting up a simple website with basic functionalities for clients/customers could form the majority of what your business needs to be digitised. And for larger businesses, collaborating with a third-party service that provides support with mobile applications for Android and iOS devices may be necessary. If your employees, customers or target audience are unable to access your external or internal digitization features on their mobile devices through your business pages, that will contribute to a negative impact on your company’s profits, growth and productivity.4. Take Great Pictures of Items in your Inventory
Changing up your inventory from analogue to digital could entail as much as logging your entire product catalogue into an inventory management system which will help you keep track of incoming and outgoing stock. Another area that may need to be matched to your business inventory is a catalogue of your merchandise’ images to be posted on an e-commerce website, list or social media handles. This aspect of business digitisation is otherwise called listing, and it forms a vital part of expanding the scope of your business in the online space.Sign up to the Connect Nigeria daily newsletter
5. Integrate Digital Marketing & SEO into your Business
For your merchandise to be easily searchable and discoverable from the millions of products and services being offered in online marketplaces, you may have to employ tools that will help your business stand out from the rest. To get the best results from your business moving online, it is essential that your business invests in search engine optimisation (SEO), organic search traffic, social media marketing and pay-per-click (PPC) and other forms of digital marketing. While it is a great consideration to deploy SEO tools for enhancing your business’ discoverability in the online space, it can also be useful for enhancing sales of your merchandise.6. Create End-to-End Interface for Customer Feedback
For all companies, it’s vital to evaluate responses from customers. The opinion of customers can help you discover where you need to make changes to your digitisation. While digitizing your business processes you should inculcate an end-to-end interface to get a direct feedback experience from your customers. Social media platforms such as Instagram or Facebook comment sections and customer opinion/survey platforms such as SurveyMonkey can be a great candidate for customer feedback. Featured Image Source: i-SCOOPGot a suggestion? Contact us: editor@connectnigeria.com
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