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In the 21st century, the biggest businesses often rely on building a fanbase rather than a customer base. Fans are said to be more fanatical than customers. The biggest companies like Tesla and Apple Inc. have built a large fanbase that is fanatic and won’t even dare patronise a rival product or some other.

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Customers might need a little or more convincing to patronise goods, but fans always pride themselves on the products of their favourite brands. Business strategists and experts have suggested that creating a fandom can keep companies afloat. They believe that companies ought to have a celebrity status just like a music superstar or world-class footballer.

There are three major reasons why a company should transform their customers into fans.

It is easier to sell to fans because they have a track record of following your brand, especially if you are known for delivering top-notch services or products.

They can serve as brand advocates through words of mouths and social media platforms. This can help in reducing the burdens of marketing budgets.

They are likely to come back again and again when there is a magic relationship between brands and fans.

In this article, we examine three surefire ways to convert customers into fans.

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1. Make Customers Feel Appreciated

When customers don’t feel appreciated they can rarely become fans. By simply seeking their suggestions about company decisions, updating them with the latest information through various platforms, responding amicably to their comments and complaints in the comment section or emails, giving them the perks of extra, remembering them on birthdays and even celebrating with them on special seasons can make customers feel appreciated. Keeping the line of communication open to customers can create a bond between brands and customers.

2. Give Them Something Exceptional To Anticipate And Talk About

Big organisations with a large fan base like Tesla often give their fans sneak-peeks into the latest innovations and inventions. You can give fans exclusive access to one-time-only products. The strategy is often used by Facebook, Apple Inc., Microsoft, and others to give their fans something exciting to talk about. Also, carrying out exciting innovations such as referral rewards, or an engaging short storytelling competition where winners are rewarded. For example, you can ask your fans to tell a story about their first experience in college.

3. Share Engaging Contents On Multiple Channels

Never ghost your fans on any social media platforms. Don’t be active in one platform and inactive in another. The best companies are always dishing out engaging on all their social media platforms. You can post videos, real lives that are relatable, and solution-based stories. You can also ask your fans to post content can or upload a one minute video of themselves using your products. Furthermore, you can ask fans to share their experiences using your products or services.

Final Words

Fans are the new and most reliable way of staying afloat in the business world. Fans are always available to defend your products if only you live up to the standard at which you are placed. Never assume that customers will repeat sales after the first transaction. You have to keep engaging them through newsletters, monthly wishes, opportunities for complaints and suggestions, and quality products or services.

Featured Image Source: Businessday NG

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This article was first published on 20th November 2021


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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