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Job seeking can be tough, and having a good education is not enough to land you your dream job in today’s competitive job market. So, you need the right combination of education, experience and skills to stand out among other candidates.


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However, a competitive job market refers to the amount of competition there is for open positions. A job market can shrink or grow based on the demand for labor and the number of employees available in the economy. When there is a competitive job market, it generally means there are more employees waiting to fill roles than there are positions available.

It is important to develop your own personal brand, and learning about different strategies for standing out in a competitive job market can go a long way toward finding the perfect job for you. The strategies include:

1. Enhance your education

Having a degree can increase your earning potential and qualify you for more advanced positions. Many industries, such as banking or business even require candidates to hold a degree, although, many may accept experience as an alternative to a degree. Stand out from the competition by completing your bachelor’s degree.

Another way to further your education, particularly if you have a bachelor’s degree already, is to pursue a certification and join professional associations. Evaluate the different certifications that would enhance your resume and potentially qualify you for more advanced positions.

2. Gain Relevant Work Experience

This is like one of the first consideration your potential employer takes into account when they decide whether or not to hire you. And if this is your first professional position or if you’re in the midst of a career switch, having that relevant experience can be a challenge, but not an insurmountable one.

If you had an internship during your career training, that is an experience, so highlight it on your resume. You can also gain experience by volunteering in the profession you hope to enter, and also look for volunteering opportunities on job boards.


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3.  Polish your personal presentation and your resume

Presenting yourself in a positive manner and customizing your resume to potential employers are essential. It doesn’t only mean dressing appropriately for the interview, though that is important, but you also need to make sure your resume is in a good shape, because it gives potential employers insight into your qualifications.

However, update your resume regularly by including your most current skills and work experience. So every time you apply for a new job, customize your resume so it emphasizes the experiences and skills the employer is seeking in a candidate, and you can as well remove experiences that are not relevant to the position you’re applying to.

One of the most common resume mistakes is spelling and grammatical errors, which can be an immediate deal-breaker no matter how qualified you are for a job. Remember to give your resume a close edit, and have someone else review it. You can even take it to the next level and get a professional resume writer to take the reins.

Additionally, do not let your communication skills slip when connecting with companies. For instance, your work emails should be professional and free of typos. What may seem like a small error could turn a company away during this time of high competition.

4. Build an online presence

Develop a professional profile online where you update them with a professional headshot, and ensuring they have been fully updated with your work history, skills, certifications, organizations and education. Regularly update your profiles by sharing the latest research for your industry, as well as projects you’ve completed, and achievements you have made. Also take a look at your personal blog, any other profiles, websites and social media accounts to check your online presence during the job search, and it is standard for most employers to search your name online before calling you in for an interview, so be mindful of the information you are posting on the internet.

There are lots of individuals and businesses out there, therefore, the best thing you can do for yourself is to apply these strategies carefully, that way you will be able to thrive in the ever-competitive market.

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This article was first published on 3rd March 2022

grace-christos

Grace Christos Is a content creator with a proven track record of success in content marketing, online reputation management, sales strategy, and so much more.


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