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  A lot of upwardly mobile folks have at least a YouTube profile that they use in viewing YouTube videos shared with them. Some people already make use of YouTube pages for storing videos that they made, comment on videos or making a video playlist.
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However, a lot of these crop of people are conversant with having a YouTube channel to broadcast personal or business content. Having a YouTube channel ensures that you have access to further explore and expand your public presence on YouTube. A YouTube profile and channel can be gotten for free just by having a Google account. With a YouTube profile, any layperson can create a channel where they can share whatever content that they think will benefit their subscribers. For beginners, after accessing your Google Account and setting up your Youtube profile via either the YouTube website or the YouTube mobile site, follow the instructions highlighted below to create a personal or business channel.

Personal Channel

Ensure that you are logged into your YouTube profile via www.youtube.com Click on your profile picture and select the ‘Create a channel’ option.
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Check the details displayed on the popup window and fill in the preferred name as well as a display picture for your new channel. Agree to the terms and conditions and click on ‘Create channel’.

Business or Brand Channel

You can convert or connect your existing channel to a Brand Account if you want to use a different name on YouTube Channel. After clicking your profile picture on your Youtube page, select ‘Your channel’ on the dropdown list. This will take you to your channel if have created one already. You can then go ahead to customise the channel afresh to fit your business or brand purpose. Fill out the required details such as Channel name and description & Channel URL to brand your new channel by editing the ‘Branding’ and ‘Basic Info’ options on the Channel Customisation page. Click ‘Publish’ to complete the business or brand channel creation. From here, specific content independent of your main YouTube page or channel can be directed at your subscribers. These types of content can range from game streaming, educational, entertaining, scientific, documentary, comic, and so many other genres of video content. Featured Image Source: The Economic Times
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This article was first published on 7th July 2021

ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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