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  When the growth engines of our economy run slower, the spending power of the average person takes a hit. Most of the public wants to buy less and save more so that the funds they have will last them a bit longer. After all, it’s hard to tell when things will pick up. But businesses suffer as a result; when people spend less, revenues plummet, and the very existence of sellers’ enterprises is jeopardized.
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If your business is struggling because your customers aren’t buying as much as they used to, you’ll find this article useful. Here, we’ll talk about some steps you can take to get purchase numbers back up even in difficult economic conditions.

Understand Your Audience

Recognize that when people spend less, they aren’t just hunting for the cheapest product. They’re looking for value. When you understand their specific needs, preferences, and buying patterns, you can tailor your offerings and marketing messages to resonate with them.

Offer Bundle Deals

Instead of trying to sell a high-priced item, create package deals that offer a combination of products at a discounted rate. This not only provides perceived savings but also encourages them to buy more than one product.

Introduce Tiered Pricing

This strategy involves offering multiple versions of a product at different price points. You can cater to low spenders by providing basic versions at a lower cost, while also offering premium versions for those willing to pay more.

Focus on Value Proposition

Highlight the value and benefits of your product, rather than just the price. Even if someone isn’t spending much, they want to ensure that their money is going towards something worthwhile.
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Offer Payment Plans

Make it easier for low-spenders to buy from you by offering flexible payment options. Breaking down a purchase into smaller, more manageable payments can make a product more accessible. Another thing you could do is introduce a Buy Now Pay Later (BNPL) service, supported by relevant payment technologies.

Implement Loyalty Programs

Rewarding customers for their purchases, regardless of the amount, can foster loyalty. Over time, people who spend less can become consistent buyers due to the incentives and rewards you give them.

Engage Through Content Marketing

With valuable content, such as how-to guides, tutorials, or product demonstrations, you can showcase the utility and value of your products. Such great content can tip the scales for those on the fence about making a purchase.

Leverage User Reviews and Testimonials

Positive feedback from other customers, especially those who identify as low spenders, is social proof that you may leverage to persuade others to make a purchase. Their reviews could be evidence that your products are truly worth trying out, as current users wouldn’t spend scarce cash on them otherwise.

Personalize Marketing Efforts

A great way to encourage repeat buyers is to utilize personalized email campaigns, product recommendations, and promotions based on previous purchases. This approach ensures that you’re actually suggesting things to customers that they likely want or prefer to alternatives. Strategies like this one are aided by data analytics, which you can generate with tracking tools.
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Provide Exceptional Customer Service

A positive shopping experience often leads to word-of-mouth referrals. Even if someone isn’t spending much, ensuring their satisfaction can lead to them recommending your business to others.

Final Words

Catering to low-spenders is all about understanding their needs, providing value, and building long-term relationships. Give them a mix of quality products, flexible pricing, and top-notch customer service, and you’ll persuade them to buy more, and, by doing so, boost your bottom line. Featured Image Source: iStock
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This article was first published on 18th August 2023


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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