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  The driving force of every business is oftentimes the website. When your business website is optimized, it drives more traffic, getting more eyeballs on your blog posts, products and services. people are more likely to patronize you when they see you. And this can only be achieved when your website is optimized for SEO. It helps the metrics and allows Google to identify them as relevant to online consumers. 
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When your website is optimized for SEO, it makes it useful for your specific audience. Also, the average conversion rate increases, leading to more sales from the website. Website optimization goes a long way to reduce the bounce rates – that is, the probability of users leaving your site after a few seconds of getting into the site. It usually sends a wrong signal to Google, that your content is either irrelevant or offensive. Optimization helps check these things, hence the importance.  So, whether you already have a website or you are planning to create one, the steps in this article will help you optimize your website. I mean, the goal of every business is to get attention and be patronized. So, let’s check these steps out.
  • Analyze your website data

Gather relevant data and insights regarding your website. Analyze the number of website visitors, clicks on CTA, bounce rates and total conversions. Determine the referral sources to your site, and the pages that get the most traffic and attention. These metrics will help you know what areas of your site are performing well and others that aren’t.
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This will then inform your improvement strategy. You’ll then know where to channel your optimization efforts.
  • Conduct keyword research

Use keyword research tools like Ubersuggest to generate long and short-tail keywords for your blog posts. To do this, select a broad topic you want to write about, then generate as many long and short-tail keywords as possible. After which, you will generate more specific keywords related to your topic. It will make your post more discoverable by Google and online users.
  • Develop quality content

In a world that is full of content consumers, it is pertinent that you dish out palatable content for easy and sweet digestion. The importance of quality content cannot be over-emphasized. It is extremely vital. You don’t want people to become disappointed when they click on your site.
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It will only increase your website’s bounce rate. Invest in developing valuable content that will resonate with your visitors and will be useful to them, depending on what they are searching for. 
  • Optimize your website for mobile

A higher percentage of online users access the internet with their mobile phones. What does this entail? That the bulk of visitors you will receive on your site will be searching with their mobile phones. This means that you will need to make your site mobile-friendly. Let your designs, themes and overall arrangement be mobile-friendly.
  • Use backlinks

Liaise with influencers and blog owners in your niche to link their articles to relevant content on your own website. This establishes you as an authority in that field. Obviously, it will get more visitors to your site. It puts your website out there, making it more assessable.  Undeniably, optimizing your website increases website visits and conversions. Are you worried that your website is not gaining as much traction? Follow the above steps and get the ball rolling.  Featured Image Source: Bliss Marcom
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This article was first published on 5th August 2022

chidiogo-akaelu

Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.


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