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  Online courses are becoming popular. People want to learn about a host of things, and they’re turning to online sources to gain knowledge. This has created opportunities for individuals and businesses to reach this new audience with learning that could benefit them.
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But it is one thing to create an online course and quite another to have people access it. The former may be challenging enough, but it’s no use fashioning a course that no one gets to use. You will have to attract the people for who you’re creating the course. In simple terms, you have to market your course to them. If you’re thinking about some of the best ways to make people sign up for your online course, here are six ways to do just that.

Spread The Word On Social Media

Many course creators say they’ve gotten a lot of their students on social media. They have done this by sharing information about their course there and asking followers to sign up for them. But that’s not the whole story. Before going all out with messaging about your course, you need to build a large audience, from which your students will emerge. You can do that by consistently providing good great content (not always related to what you’re offering). Use social media to establish yourself as one who’s knowledgeable in your niche. Build large following over time, and you’ll have a sizeable population to sell your course to.

Use Adverts

Online ads can do you a lot of good. With them, you can target very specific audiences with information about your course. For example, if you’re selling a course on making cakes and desserts, you could fine-tune your Facebook adverts’ parameters so that it reaches women within a specific age group—the people who will most likely be interested in your course. This approach will cost you some money (you’ll have to pay for the advert), but it’s about the fastest way to acquire the exact kind of customers you want.

Offer A Free Preview

People may want to know what the course would look like before signing up for it. You could offer a sneak peek of your course that does enough to get your audience interested, without giving too much information away.
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Besides allowing people a glimpse of what’s about to come, free previews also help create a sense of anticipation for the course. And if the preview is good enough, it could convince a good number of people to get the main thing.

Give Discounts For Early Signups

We all love discounts. Why not use them to your advantage? You can shave off some amount off the price of the course for early birds. It’s up to you to determine what the cut will be worth, and how many people will access it. If people think that the content you’ve shared so far is good, they’ll expect the course to be good too. Throw in a discount for the first set of signups, and they’ll be extra motivated to catch a first comer’s spot with you.

Secure Guest Posts On Popular Blogs

You will want to go where your potential students are and promote your course there with a guest post. Don’t just publish an article on any blog. Go for the ones that the sort of audience you’re targeting will typically read. Do the same for V-logs and podcasts. Also, don’t just announce your course there. Make your post informative—preferably offering a solution to a problem that belongs in your niche, which people in your kind of audience may have. Then refer to your online course and let them know that it has even more solutions for them. You can find guest posting tips in our article, Attract Your Ideal Customers With Guest Posts.

Work With An Email List

Email marketing could bring in a lot of sales for your online course. But to enjoy its benefits, you’ll have to build an email list first. An email list consists of contacts you want to get the message about your course to. If you’re wondering how to build an email list, you’ll find useful tips in our article, Build an Email List for Your Business.

Final Words

It might take a lot of work to produce an online course that people want. Attracting their attention to it is just as important. The tips we’ve shared with you here could turbocharge your efforts at getting your target audience to go for your online course, and improve the sales you record for it. Featured Image Source: Studyingram
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This article was first published on 25th August 2021

ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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