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Customer loyalty is the backbone of every business. When consumer loyalty is absent in a business, the decline is just by the corner. Regardless, with the assistance of loyalty programs, companies can keep hold of their existing customers and attract new ones.
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Digitalization makes the implementation of loyalty programs easy and productive. Several businesses are leveraging the benefits of new technologies to enhance their brand experience while remaining highly relevant and competitive. Consumer behaviour is fast-changing, and consumers are demanding more from their preferred brands. In today’s world, customer loyalty is digitally-driven. As a brand, the only way to attract new customers and retain existing customers is by developing digitally-driven loyalty programs. In this article, I am going to discuss 4 digital loyalty programs you can adopt to derive consumer loyalty. 
  1. Employ New And Latest Technologies.
In today’s digitally-driven market, companies employ modern-day, state-of-the-art technology to stay ahead. Statistics have shown that 90 per cent of loyalty program members want to connect with their brand’s program through innovative and emerging technologies. On this note, businesses must adopt the use of Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR) and others in their loyalty programs. In our present business world, technology shapes consumer behaviour, and a consumer is likely to repeat sales when Customer Experience (CX) is facilitated by new technologies.
  1. Provide Instant Gratifications.
Transforming customers into consistent clients can only be possible when businesses offer instant rewards to customers. How can businesses offer instant rewards? They can do this by giving loyalty members some discounts, promos, sales bonuses and so on. For example, you can offer your loyal customers discounts at their fifth patronage. Studies showed that about 85% of retailers experience an increase in consistent shopping within the first week when they offer benefits to their customers from the start.
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  1. Develop A Personalized Experience.
The businesses that will thrive in the 21st century are those that work with customer data to create a personalised experience. A personalised experience is a pivotal loyalty program. This is where businesses connect with their customers on a personal level, acknowledging their needs, pain points and satisfaction level based on available consumer data. Data can be gathered like contact details, mostly search data, mobile app access, shopping behaviours and other details that can help businesses provide customers with all they want. Nonetheless, the information must be used carefully. Businesses must treat clients’ data with respect and even go to the point of seeking their permission to use it. 
  1. Push Notifications.
Keeping customers abreast with the latest stocks or new arrivals can serve as a successful loyalty program. To stay relevant in the minds of your customers you have to push notifications to improve sales. You can employ location-based signals to notify nearby loyalty customers about the current deals or rewards opportunities available for them. This will enable customers to conveniently shop for their desired products or service while increasing sales for the businesses. Moreover, in-store offers can further improve the customer experience for about 85% of loyalty program members. Featured image source: Annex Cloud
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This article was first published on 24th February 2022


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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