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  Tourism in Nigeria centres primarily on events, due to the country’s considerable number of ethnic groups, but also includes rain forests, savannah, waterfalls, and other natural attractions. Tourists spent 2.6 billion USD in Nigeria in 2015, this dropped to 1.5 billion USD in 2017, probably due to the rise of the Boko Haram insurgency of 2015. The trend has continued and has even worsened following incessant security problems in the country.
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Furthermore, Nigeria, like many other countries, has been impacted by the COVID-19 pandemic and the resulting downturn In tourism. However, despite that, Nigeria has remained a leading destination for thousands of investors and the headquarters of the startup ecosystem in Africa. Hence, startups in Nigeria can use technology to help revive the tourism industry and drive economic growth. Here are a few ways that startups can use technology to revive the tourism industry in Nigeria:
  • Developing Online Platforms For Booking And Planning

One of the main challenges faced by tourists in Nigeria is the lack of a centralized platform for booking and planning their trips. Startups can develop online platforms that allow tourists to easily book accommodation, transportation, and activities, all in one place. This will make it easier for tourists to plan their trips and will also help local businesses reach a wider audience.
  • Creating Virtual Tours And Experiences

While international travel may still be restricted, tourists can still experience some of the beauty and culture of Nigeria through virtual tours and experiences. Startups can create virtual tours of popular tourist destinations, such as the Agulu Lake or Olumo Rock, or offer virtual cooking classes or art workshops. This will allow tourists to experience some of the culture and traditions of Nigeria without having to physically travel there.
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  • Utilizing Social Media And Online Marketing

Social media and online marketing can be powerful tools for promoting tourism in Nigeria. Startups can use these platforms to showcase the beauty and diversity of the country, as well as to highlight the unique experiences that tourists can have while visiting. This can help to attract more tourists to Nigeria and support the growth of the tourism industry.
  • Building Mobile Apps For Tourists

Mobile apps can be a convenient way for tourists to access information and services while travelling in Nigeria. Startups can develop mobile apps that provide maps, information about local attractions and events, and recommendations for places to eat and drink. These apps can also be used to provide safety alerts and emergency assistance to tourists.
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  • Offering Travel Insurance

Travel insurance can provide peace of mind to tourists planning trips to Nigeria, especially in the current uncertain climate. Startups can offer travel insurance products that cover things like trip cancellations, medical emergencies, and lost luggage. This can help to encourage more tourists to visit Nigeria, knowing that they have some financial protection in case of any unforeseen issues.


By using technology to support the tourism industry in Nigeria, startups can help to drive economic growth and make it easier for tourists to experience all that the country has to offer. From developing online booking platforms to building mobile apps and offering travel insurance, there are many ways that startups can use technology to revive tourism in Nigeria. Featured Image Source: Nigerian Finder
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This article was first published on 21st December 2022


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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