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  Crowdfunding can be a very brilliant way of securing investment for your new startup. Through crowdfunding, you can avoid the hassle of pitches, and so all you need is to put all your efforts into delivering the perfect campaign if you want to be a crowdfunding success.
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Crowdfunding is a modern way to get financial support for your business. It’s been the secret behind many startup successes and can be a lucrative way to get noticed. Rather than receiving a chunk sum from a single investor, crowdfunding is all about getting a large number of people to give a little. Due to its efficiency, crowdfunding has become increasingly popular among entrepreneurs and startups as means to get funding to launch their products. Despite its efficiency, crowdfunding is a very competitive arena. Therefore, the question should be how do thrive through crowdfunding?  If you are launching a campaign on a site like Kickstarter, you need to prepare. In this article, I will show you how to run a successful crowdfunding experience.
  1. Understand Your Audience.
The first step towards successful crowdfunding is to understand your audience and know that there is an appetite for your product. Before you start your Kickstarter campaign, you need to understand whether it will be a success. You might ask friends and family for their opinions, and they might tell you what you want to hear. Therefore, it is expedient to ask strangers who might tell you the facts without bias. You can do this through personal research or going out and asking strangers who match your demographic, whether they would buy your product. Another way to get the right information about your product is to launch fake ads for your product that link to a page that says it’s out of stock. You use Google Analytics to track it and set up different pages. Through this, you can get a reliable idea of how many people are interested or willing to buy your product for minimal cost.
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  1. Market To Crowdfunders.
Crowdfunding might be popular, however, it is still novel to most people. Employ Facebook and Google analytics to confirm whatever the marketing undertakings you’re doing during your campaign are reaching people that are comfortable with the initiative. This increases your possibility of getting investment from your marketing efforts, rather than just wasting your money and time.
  1. Focus On Your Kickstarter Page.
Whether you use Kickstarter or another crowdfunding website, you need to make sure that your page looks convincing. On Kickstarter, ensure that your video sells your product and also have the capacity to explain what your company is all about and that it looks good and attractive. To create a successful crowdfunding experience, you have to offer sufficient information on your page and as well give details to sound genuine, credible and encourage investors to show interest.  Featured image source : www,expeditcapital.com
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This article was first published on 2nd March 2022
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nnaemeka-emmanuel

Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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