Honda International has announced the establishment of Honda Automobile Western Africa Ltd. (HAWA), a wholly-owned Honda subsidiary for the import and sales of automobiles and automobile parts in Nigeria.
It is the second local automobile subsidiary established by Honda in the African continent following South Africa. The centre, according to Honda, “Will import City from Thailand and Civic, Accord, CR-V and other models from the U.S. and sell them in Nigeria. In addition to introducing automobile products satisfying customers in Nigeria, Honda will focus on strengthening HAWA’s after-sales service to ensure customer satisfaction.”
Speaking on the HAWA, Manabu Nishimae, Chief Operating Officer for Regional Operations (Europe, CIS, the Middle & Near East and Africa) said, “I am pleased to announce the establishment of Honda Automobile Western Africa Ltd., a new distributor of Honda automobiles and parts here in Nigeria, in order to further develop and enhance our business in the country. Honda has taken a bold step toward the expansion of the ‘Joy of Buying’ in Nigeria, leading us towards the achievement of the ‘Joy of Selling’ and the ‘Joy of Creating.’ And as a result, I am convinced that we can achieve dynamic growth of our business here in Nigeria.”
Honda said it sold 2,500 units in Nigeria in 2012, and will strive to sell more than 3,000 units in 2013 and 4,000 units in 2014. HAWA will officially begin operations this month.
- Establishment: April, 2013
- Capital Investment: 1.85 billion Naira
- Capitalization Ratio: 100% Honda Motor Co., Ltd.
- Representative: Takayuki Yamashita
- Location: Victoria Island, Lagos.
- Business: Import and sales of Honda automobiles and automobile parts
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This article was first published on 18th September 2013 and updated on September 24th, 2013 at 4:12 pm
please, where do you station your plant in Nigeria?