25th April 2024
Nigeria, Africa’s most populous nation and the continent’s fourth-largest economy is a land of immense potential for entrepreneurs. With a booming youth population, a growing middle class, and a rapidly developing tech scene, the Nigerian market offers a vast and exciting landscape for founders looking to scale their businesses. However, navigating this dynamic market … Continue reading 7 Traps Founders Should Know About the Nigerian Market
In the ever-evolving realm of on-demand delivery, African enterprises are swiftly etching out their space. Among these, Chowdeck, a Nigerian food delivery service established in 2021, has emerged as a trailblazer. It all began with Femi Aluko, the visionary behind Chowdeck, who, inspired by the swift food delivery systems in Dubai, resolved to introduce … Continue reading How Chowdeck Won its Distribution Game: A Recipe for Success
Visual marketing has become an essential strategy for businesses looking to attract and engage audiences effectively. Among the plethora of platforms available, Pinterest and Instagram have emerged as powerful tools due to their visually-driven content and large user bases. This post explores how businesses can leverage these platforms to refine their visual marketing strategies. … Continue reading Using Pinterest and Instagram for Visual Marketing Strategies
Artificial intelligence has become a transformative force across various sectors, and marketing is no exception. The ability to personalize marketing efforts through AI enhances customer engagement and boosts the efficiency and effectiveness of marketing strategies. By analyzing vast amounts of data, AI tools can identify patterns and preferences that might escape human detection, enabling … Continue reading The Role of Artificial Intelligence in Personalized Marketing
