Guidelines for Small Business Success 2017 by Ciuci Boss, Chukwuka Monye

BUSINESS

5 Things You Should Do Before Changing Your Business Logo

30th April 2024

  Whether you’re planning to refresh your logo or redo it, a good deal of thought has to go into the move. You want your new brand look to impress and attract the public. This takes smart strategy and execution; including paying attention to things other than the form, hue and font of your new … Continue reading 5 Things You Should Do Before Changing Your Business Logo

By ikenna-nwachukwu

BUSINESS

Top 7 Examples of Effective Sales Stories That Can Grow Your Business

  In the world of sales, where competition is fierce and consumer attention is a scarce commodity, storytelling has emerged as a powerful strategy for marketers seeking to cut through the noise and connect with their target audience on a deeper level. Stories have an innate ability to captivate attention, evoke emotion, and drive action, … Continue reading Top 7 Examples of Effective Sales Stories That Can Grow Your Business

By nnaemeka-emmanuel

BUSINESS

Building Effective Loyalty Programs that Drive Repeat Business

  In today’s competitive business landscape, acquiring new customers is essential, but retaining existing ones is equally important. Customer loyalty programs offer businesses a powerful tool for cultivating long-term relationships with their customers, driving repeat business, and increasing customer lifetime value. By offering incentives, rewards, and personalized experiences, businesses can encourage customers to return again … Continue reading Building Effective Loyalty Programs that Drive Repeat Business

By nnaemeka-emmanuel

BUSINESS

The Power of Storytelling in Marketing and Branding

  In the dynamic and ever-evolving world of marketing and branding, the ability to capture and hold an audience’s attention is paramount. Amidst the noise of countless advertisements and messages bombarding consumers every day, brands must find ways to cut through the clutter and forge meaningful connections with their target audience. Storytelling has emerged as … Continue reading The Power of Storytelling in Marketing and Branding

By nnaemeka-emmanuel