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In the past, websites could only be built by skilled web developers. But today, practically anyone with a fair degree of computer literacy can do this. And it’s mostly thanks to Content Management Systems (CMS).

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A CMS is a tool that enables its users to create websites and upload, store, edit, and publish content on them. Popular CMSs include WordPress, Wix, Drupal, Joomla, Magento, and WooCommerce. These tools allow you to build and manage websites with little or no code.

However, CMSs can help you do more than just create websites and web content. They could power your business’s growth if you use them the right way. Here we’ll discuss five ways that CMSs could positively transform your enterprise.

Simplify Online Sales And Marketing

Your content marketing efforts could receive a boost with a CMS that’s deployed correctly. With it, you can create an online platform that allows you to reach your target audience, wherever they are. You can host your marketing content on it, and make them accessible to potential leads.

CMSs may also be the foundation for much of your sales funnel. You’ll need content to lead your prospects through the buyer journey; that content can be delivered via a CMS to the audience you’re targeting. Thanks to the many features and add-ons that this tool typically has, you’ll be able to fashion and publish content that attracts the sort of audience you’d like to reach.

Enable Collaborative Work

Your content management and publishing efforts will sometimes require collaboration between members of your content creation team, as well as across multiple teams (including marketing and sales). A proper CMS allows for this to happen and makes it relatively easy. You can see drafts uploaded by team members, have them edited, and get the input of others involved in your project.

The collaboration that CMSs make possible can increase your business’s productivity, and lead to better outcomes on several KPIs. That’s because the teams on it can harmonize their work with each other and simultaneously execute strategies that are in line with the entire business’s aims.

Facilitate Customer User Experience

One great thing about CMSs is that they give their users control over designing the sort of interfaces that guarantee a positive user experience. You can build a platform with layouts, content, and aesthetics that make it pleasing to the eyes and easy to navigate.

Here’s why this is important: a lot of your potential leads will only go on to explore your business and its offerings if their initial engagement with it (which could take place on your digital platform) is positive.

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You risk losing them if your site’s User Experience isn’t attractive enough to keep them satisfied and engaged.

Automate Processes

When done right, automation makes business processes run smoothly. It also frees up time for you and members of your team to focus on other aspects of your enterprise that can’t be easily assigned to automated systems.

Your CMS could play a big role in automating your content management processes. With it, you can schedule your content to get published at set times, give automatic approval for other members of your team to review documents, and ensure that only content that has been reviewed is put out.

Gain Insights From Data

Ideally, a CMS will come with analytical tools (or have room for such tools to be added on). These features will give you visibility into what’s going on around your CMS– such as the number of documents that have been uploaded, pending reviews, and published items. It’ll probably also let you know how well your published content is doing, in terms of the number of views they’ve gotten.

Using the data provided by your CMS, you could determine whether your content strategy is working or not, and maybe even get a hint as to what changes you should make to your strategy. Armed with this sort of information, you’ll be able to make decisions that drive successful marketing and sales.

Final Words

You’ll need a Content Management System if your business relies on digital technology to reach its target audience. It’ll help you execute your marketing and sales strategies, enhance collaboration within and between your teams, and streamline your business’s actions in ways that power its growth.

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This article was first published on 5th May 2022


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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