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  Nigerian company Gifty has introduced a platform that enables merchants to establish a digital store where they can showcase their products and receive orders through direct messaging. The platform was founded in January 2022 by Victor Akpan (CEO), David Enejison (CTO), and Francisca David (COO) and can be set up in under five minutes.
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Gifty has already gained a significant number of users, with the CEO stating that vendors appreciate the simplicity of the platform and the direct delivery of order summaries to active communication lines. The company’s revenue is generated through subscriptions and they plan to add more services such as advertising, payments and APIs for offline store inventory in the future.
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So far, Gifty has been self-financed but is currently in talks with multiple investors for a funding round. The company is focused on Nigeria but has received interest from other African countries. They plan to expand to other African nations as part of their user acquisition strategy. Featured Image Source: Disrupt Africa
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This article was first published on 7th February 2023


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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