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  Africa’s leading payments technology company, Flutterwave, launched its mobile app, $endmobile on Friday, 18th of November. The app will facilitate the faster and easier transfer of funds from the Diaspora to the African continent.
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In a statement seen by Connect Nigeria, the FinTech giant also signed the Nigerian field and track icon, Tobi Amusan, who currently holds the World Record in 100m Hurdles. The decision to make Amusan the brand ambassador of #$endmobile is not farfetched as the record holder represents what $endmobile is all about – speed and resilience. According to the leadership of Flutterwave, the mobile app which is available on Playstore and App Store strives at enhancing customer experience through increased speed, transparency, and the capacity to get the user’s money to its destination despite the barriers.   Additional features include Apple Pay which will enable Apple device users to transact seamlessly from their mobile wallets, a superior activity domain that tracks transactions in real-time, and a new coupon code section that authorizes users to create voucher cards.
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As for the 100m Hurdles World Record Holder, Tobi Amusan, she expresses delight to be the face of this innovative product by Flutterwave, which she also uses. According to her:
“I am always on the road, but I also have a lot of my family members in Nigeria. $end has helped me to keep in touch with them by meeting their needs as much as I can. Happy to be the face of this product for the African diaspora…”

The Logic Behind the Partnership

As for Olugbenga ‘GB’ Agboola, Founder and CEO of Flutterwave, he noted that:
“It’s thrilling that Tobi is $end’s Ambassador. I would say it’s a perfect match given her speed and efficiency on the tracks and, of course, $endmobile’s speed of delivering cross-border transfers. Send Mobile will help improve the speed and efficiency of transferring money from the diaspora to the African continent for fees, real estate, health, upkeep, and investments. We’re excited for all the possibilities this collaboration brings.”

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The statement added that customers could download the Send Mobile App on the Google Play Store for Android devices or App Store for iPhones by clicking on the respective highlighted links. In September, Flutterwave received its Switching and Processing License from the Central Bank of Nigeria (CBN). The high-profile license will allow the company to process financial transactions for other fintech companies and other financial institutions and issue payment cards to customers without arbitrators. This is coming at a time the company was facing regulatory problems in Kenya over allegations of card fraud and money laundering by the country’s anti-corruption agency, the Asset Recovery Agency (ARA). A Kenya court had frozen accounts belonging to Flutterwave over the indictment, which the company has since refuted.  Featured Image Source: Technext
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This article was first published on 19th November 2022


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

Comments (1)

One thought on “Flutterwave Launches $endmobile, Signs Tobi Amusan As Ambassador”

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