March 19, 2025
This month, the world marks International Women’s Month. Discussions and debates will be had about the current state of the fight for gender equality. Amid these conversations, things will be said of the many accomplishments of Nigerian women in business. Read more Women There’s recently been an increase in the number of Nigerian Women … Continue reading Beyond Limits: 10 Nigerian Women in Business
March 19, 2025
Applications are currently open for the SAP Nigeria Young Professionals Program. It is an initiative of the Digital Skills Center at SAP and is designed to empower recent graduates with the certifications and soft skills they need to begin their careers as Associate Consultants at the company. If you would like to work at … Continue reading Apply for the SAP Nigeria Young Professionals Program 2025 for Recent Graduates
March 19, 2025
Nigeria’s digital revolution, with 103 million internet users in 2024, is reshaping communication across generations. Historically, generational gaps in Nigeria have been widened by differing values and communication styles, with older generations favoring face-to-face interactions and younger ones embracing digital tools. Digital communication (spanning social media, messaging apps, and video platforms) is now fostering intergenerational … Continue reading How Digital Communication is Bridging Generational Gaps in Nigeria
March 19, 2025
Nigeria, with its rich cultural heritage and diverse landscapes, holds immense tourism potential, yet it struggles with visibility and accessibility. Digital platforms, encompassing social media, websites, and mobile applications, have emerged as vital tools in bridging this gap. As of January 2024, Nigeria boasted 36.75 million social media users, representing 16.2% of its population. This … Continue reading The Role of Digital Platforms in Promoting Nigerian Tourism
March 19, 2025
The rise of virtual influencers (computer-generated characters with human-like traits) has reshaped digital marketing globally, including in Nigeria. With 36.75 million social media users in 2024, Nigeria’s digital landscape offers fertile ground for innovative brand campaigns. Virtual influencers, unlike their human counterparts, provide brands with controllable narratives and consistent messaging, sparking interest among Nigerian marketers. … Continue reading Exploring the Impact of Virtual Influencers on Brand Campaigns in Nigeria
March 19, 2025
Nigeria’s digital landscape, with 103 million internet users as of 2024, is undergoing a significant transformation with the rise of decentralized social networks. Unlike centralized platforms like Twitter and Facebook, which rely on corporate servers and top-down control, decentralized networks operate on peer-to-peer systems, offering users greater autonomy and privacy. This shift is particularly relevant … Continue reading The Emergence of Decentralized Social Networks in Nigeria
March 19, 2025
Nigeria, with a population exceeding 226 million as of 2024, faces significant challenges in providing internet access to its rural regions, where 45.4% of its citizens reside. Traditional terrestrial infrastructure struggles with high costs and logistical barriers, leaving many remote areas disconnected. Satellite internet, particularly through advancements like Low Earth Orbit (LEO) systems, is emerging … Continue reading How Satellite Internet is Revolutionizing Connectivity in Remote Areas of Nigeria
March 19, 2025
The rapid advancement of digital technology has transformed communication and daily life globally, with voice-activated assistants (Vas) like Amazon’s Alexa, Google Assistant, and Apple’s Siri gaining prominence. In Nigeria, Africa’s largest ICT market, the rise of Vas in households reflects growing internet penetration and mobile phone adoption. This article explores the factors driving this trend, … Continue reading The Rise of Voice-Activated Assistants in Nigerian Households
March 19, 2025
Running a business is hard even in the best of times. When the economy stagnates or shrinks, that task becomes more difficult. In such periods, demand generally falls, and revenues decline along with them. Many companies struggle to stay afloat. Because times like these are an inevitable part of the economic cycle, building a … Continue reading Building a Recession-Proof Business: Lessons from Companies that Thrive in Crisis
March 19, 2025
A growing number of businesses across sectors are using AI to drive sales and customer engagement. They are succeeding at this because the technology can be effectively deployed across several aspects of commercial and industrial operations. An important part of this is AI being utilized to plan marketing campaigns, deliver personalized experiences, smooth sales … Continue reading How Smart Businesses are Using AI to Drive Sales and Customer Engagement
March 19, 2025
MIT SOLVE is calling on innovators from all over the world to apply for a place in its Global Economic Prosperity Challenge. This program is a collection of competitions designed to spotlight and support tech-driven solutions to some of humanity’s top and emerging concerns. They address such domains as AI, the future of work, … Continue reading Apply for the MIT SOLVE Global Economic Prosperity Challenge 2025
March 19, 2025
The modern student relies on contemporary technology for a good deal of their work. Whether it’s for research or sourcing for documents, communication or collaborative work, tech has become an integral part of the learning experience for millions in this country. Anyone who wants to stay ahead of the pack in this regard has … Continue reading 7 Tech Tips for Nigerian Students in 2025
March 18, 2025
The African Development Bank ENNOVA Program is a platform that provides entrepreneurs on the continent with access to resources they’ll need to successfully build their businesses. If you are working on a startup and would like to connect with funding, incubators, accelerators, mentorship and networks that’ll aid your venture’s growth, you should consider exploring … Continue reading Register with the African Development Bank ENNOVA Program
March 18, 2025
Banks are a big part of the real estate ecosystem in Nigeria. They are key financiers in the industry, providing capital for many developments. However, with the increase in interest rates in recent times, companies in this domain are finding traditional lenders too expensive. As a result, they are seeking non-bank funding for real … Continue reading 6 Non-Bank Funding Options for Real Estate Projects in Nigeria
March 18, 2025
Small businesses don’t have the huge budgets that larger corporations can invest in building a brand, running marketing campaigns, or managing customer relationships. They have to make do with limited resources. If small businesses want to achieve the greatest possible results, creating emotional connections with customers has to be a top priority for them. … Continue reading Creating Emotional Connections with Customers
March 18, 2025
People who take their faith seriously will let it inspire them. This is true for faith-based Nigerian businesswomen and leaders, many of whom say that their relationship with God has propelled their exploits. Read more about Business In a world that often treats the sacred as profane, devout women who thrive in business are … Continue reading Top 10 Faith-Based Nigerian Businesswomen and Leaders
March 18, 2025
We are witnessing an emergence of Nigerian women innovators and change-makers. This class of women is driving positive transformation across industries and socio-economic concerns. Thanks to their work, the path is being paved for greater female participation in national economic life, and the development of the broader Nigerian society. Read more about Women Here’s … Continue reading Top 10 Nigerian Women Innovators and Change-Makers
March 18, 2025
Theophilus Sunday’s song “Odudu” is a powerful worship anthem that lifts the name of Jesus above all else. It offers believers a tool for daily devotion and spiritual reflection. Its repetitive refrain, “Odudu Dabu Jesus no” (“No name like the Name of Jesus”), echoes the biblical truth found in Philippians 2:9-10, where the New Living … Continue reading Inspiration and Devotion: “Odudu” by Theophilus Sunday
March 18, 2025
The song “Mercy of The Lord” by Judikay offers a powerful reflection on God’s mercy, favor, and protection. This makes it a meaningful tool for daily devotion. Its lyrics resonate with biblical truths that encourage believers to trust in God’s active presence in their lives. By repeating phrases like “The Mercy of the Lord is … Continue reading Inspiration and Devotion: “Mercy of The Lord” by Judikay
March 18, 2025
Marizu Ikechi (known simply as Marizu) emerges as a compelling figure. A young artist with a soul-stirring sound, Marizu is carving a distinct path in an industry often dominated by traditional praise and worship styles. His journey from a musically inclined family to a celebrated gospel artist reflects not just talent but a deep-rooted commitment … Continue reading Artiste Spotlight: Marizu
March 18, 2025
IBK (short for Ibukun Awosika) stands out as a fresh and fervent voice. Known for her soulful performances and heartfelt lyrics, IBK is an emerging artist whose journey reflects a deep commitment to worship and ministry. With a sound that resonates with both the young and the spiritually seeking, she is quickly becoming a name … Continue reading Artiste Spotlight: IBK
March 18, 2025
Nigerian gospel artist Buchi’s song “Peace” is a soul-stirring anthem that blends vivid imagery, biblical prophecy, and a call to spiritual awakening. With its repetitive refrain, “I see beyond what eyes can see, I see much more than man can see,” the song invites listeners to transcend the physical realm and embrace a divine perspective … Continue reading Behind the lyrics: Peace by Buchi
March 18, 2025
Prinx Emmanuel’s Nigerian gospel song “Your Way” is a vibrant and reflective piece that wrestles with the mysteries of God’s nature and presence. With a blend of Pidgin English and heartfelt curiosity, the lyrics capture a humanized struggle to comprehend the divine; ultimately surrendering to awe and worship. The song’s powerful messages resonate with biblical … Continue reading Behind the lyrics: “Your Way” by Prinx Emmanuel
March 18, 2025
Nigerian gospel music is renowned for its vibrant rhythms and soul-stirring lyrics, often reflecting personal testimonies of faith and resilience. Among its luminaries, Yinka Ayefele stands out, not only for his musical contributions but also for how a life-altering childhood accident shaped his distinctive sound. On December 23, 1997, Ayefele suffered a spinal cord injury … Continue reading How a Childhood Accident Shaped a Gospel Artiste’s Signature Sound
March 18, 2025
Nigerian gospel music, deeply rooted in Christian theology and indigenous traditions, often serves as a medium for spiritual expression and cultural identity. However, the boundaries between secular and gospel music occasionally blur, as seen in the remarkable journey of “Sweet Mother,” a song originally composed by Prince Nico Mbarga in 1976. This highlife classic, initially … Continue reading The Unexpected Secular Song That became a Nigerian Gospel Classic
March 17, 2025
Applications are currently ongoing for the WISE EdTech Accelerator Program. Supported by the Qatar Foundation, this initiative provides EdTech founders from all over the world with the resources they need to scale. The ultimate aim of the accelerator is to empower EdTech startups to solve the world’s most pressing challenges with education. If you … Continue reading Apply for the WISE EdTech Accelerator Program 2025/2026
March 17, 2025
Investing in the stock market is now quite easy. These days, there are a multitude of mobile apps that allow you to buy shares of major companies in Nigeria and from elsewhere in the world. This ease of access is drawing a new generation of wealth builders to equities. However, many of them—as well … Continue reading Equity Investing for Regular People: How to Pick a Stock
March 17, 2025
Businesses want to get the most out of every investment they make. That includes resources poured into procuring equipment, developing products, and training staff. It’s also true for marketing spend. You’ll need to adopt targeted marketing strategies to reap the return on every naira you assign to make your brand visible and attractive. Read … Continue reading How to Grow Your Business with Targeted Marketing Strategies
March 17, 2025
It used to be enough to sell good quality products at a decent price. But it isn’t anymore. Many industries have become hypercompetitive. On one hand, identifiable differences between brand offerings are crumbling. On the other, today’s consumers want more than just impressive-looking products. Customers seek an experience that leaves a lasting impression on … Continue reading Why Customer Experience is the New Competitive Advantage for SMEs
March 17, 2025
We are witnessing the death of traditional advertising. These days, consumers’ buying decisions are less likely to be influenced by thirty-second radio jingles or similar-length TV promos. Brands whose market demographic leans in the aged direction may secure some wins via the old means, but that segment of the population is shrinking. Younger people … Continue reading The Death of Traditional Advertising: What Small Businesses Should Do Instead
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