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  Recently, social media platforms have been evolving increasingly from text to visuals, but the confusion regarding what ratio and size the images ought to still abound.
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As a social media manager or marketer, you should understand that featuring visual content like infographics, images, etc. are important in order for you to capture the interest of modern users who spend their time scrolling on the many platforms that exist. Hence, it is important for one to know how to edit images to impress smart device users. Be it Facebook or Twitter or LinkedIn, all images that are to be uploaded as posts, profile pictures, and cover pictures need to be properly optimized to fit their various purposes. In this article, we cover all the ratios and sizes that are suitable for the platforms’ visual content.

  1. Facebook Image Size Guide

With more than 2 billion active users, Facebook remains one of the best platforms for all age groups and is perfect for marketing purposes. Using an image with the right ratio and size is therefore important.

Cover Photo

(Desktop) 820×314 (Mobile) 640×360 Group Cover Photo: 1640×859 Event Cover Photo: 1200×675 Profile Picture: 340×340

Shared Links Featured Image

(Desktop) 1200×628 (Mobile) 1200×900

Video

600×315 Maximum file size 1.75GB or 45 minutes.

  1. Instagram Image Size Guide

Customizing your visual content for this platform is necessary if you want to capture the interest of the young users who use it. Being pretty much a mobile device only app, Instagram images are used to appeal to the users and attract more views. Profile Picture: 110×110 (1:1) Story Image: 1080×1350 (4:5) or 1080×1920 (9:16)

Photo Post

Landscape: 1080×608 (1.91:1) or Square: 1080×1080 (1:1) or Portrait: 1080×1350 (4:5)

Video Post

1080×608 (1.91:1) or 1080×1350 (4:5)

IGTV

1080×1350 (4:5) 1080×1920 (9:16)

IGTV Cover Photo

420×654 (1:1.55)

Story Video

1080×1920 (9:16)

  1. Twitter Image Size Guide

Twitter automatically displays only part of the photos you tweet but users can view the full image when they click on them. However, you can only attach 4 images in a single tweet. Header: 1500×500 (3:1) Profile Picture: 400×400 (1:1)

Twitter Photo

(Minimum) 440×220 (Maximum) 1024×512

Shared Link Image

800×418 (1.91.1)
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  1. Pinterest Image Size Guide

As a platform that is focused on visuals, Pinterest requires images with high quality and high resolution. Enough attention should be paid to texts featured on images and because most Pinterest users use their mobile phones, you need to be careful about the sizes of those texts. So, it is advisable to use legible font sizes and suitable colours for the texts.

Profile Picture

165×165 (1:1)

Pin

Standard: 600×900 (1:1.5) or Tall: 600×1260 (1:2.1) or Square: 600×600 (1:1)

Board Cover

Large Thumbnail: 222×150 (37:25) or Small Thumbnail: 55×55 (1:1)

  1. LinkedIn Image Size Guide

As one of the most professional social sites for employers and employees, LinkedIn requires the display of images that showcases professionalism. The platform accepts only PNG and JPEG image formats. Profile Cover: 1584×396 (129:8) Profile Logo: 200×200 (1:1)

Posts

Mobile: 1200×628 (300:167) Desktop: 1200×1200 (1:1) Company Cover: 1536×768 (2:1) Company Logo: 300×300 (1:1)

  1. YouTube Image Size Guide

Although the website mostly focuses on videos, there are still a couple of images that are needed to enhance your video-sharing channel. Using thumbnails that capture the essence of your videos should be encouraged. Channel Art: 2560×1440 (16:9) Video Thumbnail: 1280×720 (16:9) Channel Icon: 800×800 Featured Image Source: Kevin Pepper Photography
Got a suggestion? Contact us: editor@connectnigeria.com
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This article was first published on 13th January 2022

ernest-chigaemezu

Ohia, Ernest Chigaemezu is a writer, editor, and grade teacher based in Jos, Nigeria.

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