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D’Beat, Star Quest Winner 2011 last Thursday July 5, 2012 launched their ten (10) track debut album ‘D’Beat Goes On’ at The Place, Ikeja G.R.A Lagos under the aegis of Now Muzik. It also doubled as the video premier for their ‘Oyoyo’ track directed by Patrick Ellis, written and produced by Paul Play, co-produced and mixed by Del’B. The well-attended event came on the platform of Live Lounge, a Now Muzik initiative to showcase outstanding artistes. The launch, anchored by the remarkable Andre Blaze, opened with performance from Now Muzik-managed rapper – TBB (Tha Biggest Buta’fly). Protégées of the first Star Quest competition, Comedians, Nigga Raw & Klint Da Drunk, didn’t disappoint guests at the show as they lived up to expectation. The excited crowd got more than enough when Da Drunk causes a stir with his ‘Diallo Remix’. The 2012 winners of Star Quest, Crystals, further whet the appetite of the guest with their sterling performance thus giving music lovers something to wait for in the nearest future. The wait for the main performance was worth it as D’Beat held guests spellbound with their positive lyrics as they performed four tracks from off the album. The tracks were ‘How you make me feel’‘fall & rise’‘Se len se’, and the Paul Play produced lead single ‘Oyoyo’. Prior to their performance, there was commendation from some of those who worked with them on the album, Phat E, Delby, Patrick Ellis and Yinka Obebe. At the end of the event, guests who included representatives from Nigerian Breweries were excited not just about the turn-out but the quality of the tracks and the performance of the band. According to the Now Muzik Boss, Efe Omorogbe, ‘…this is an impressive outing considering their performance and the quality of material they’ve presented’. Judging by the production quality of the album and their style; roots in hip-hop but also drawing on pop, highlife, and RnB influences, D’Beat is on the verge of becoming one of Nigeria’s most popular bands.

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This article was first published on 12th July 2012 and updated on July 13th, 2012 at 3:20 pm

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