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We love our bargains, and we’ll never tire of lapping them up as we find them. So when there’s a chance to choose from an array of unusually generous discounts on our favourite products, we usually seize it. Just look at the speed with which shoppers pounce on Black Friday deals, for instance. Whole shelves of products get cleared in just a few minutes. Awoofday aims to give its customers jaw dropping deals like the ones you’ll get at Black Friday. But they don’t do it in a couple of days or a month; it’s all year round. They’re set up as a bargain hunter’s paradise, and present themselves as “the sliced bread of Nigeria’s online daily deals market.” While the brand name alludes to a popular pidgin saying about freebies and disturbed bellies, Awoofday appears to be driven by the belief that it’s alright to want an exceptional deal every time. It’s probably no surprise that a store which sells rare deals all year round would become a hit with a buying public that craves price slashes. Awoofday is growing its patronage by the day, attracting buyers from across the country to its time-bound discounts. This success has brought it some recognition in recent times: in July 2018, it was named as one of Nigeria’s Top 100 Emerging SMEs by ConnectNigeria. You get a sense of how significant this is when you realize that it saw off the challenge of thousands of other entrants on the way to landing a spot on the list. Awoofday typically has deals for products, services and events, all of which are valid for twenty four hours. These deals are displayed on its online store, and can be taken advantage of as soon as they’re made available-usually, this starts from about 12:00 AM, and lasts until the day runs out. Whether its phones or braces, spa treatments or concerts, you’ll find them at beat down prices if you hang around the site for long enough. It’s one thing to know where the great bargains are, and quite another to get to them before they run out. One of the great things about Awoofday is that it curates some of the best deals from several businesses, places them in a single digital marketplace, and invites buyers to grab these opportunities while they last. In summary, it’s a very easily accessible heap of generously priced things, which you can access with just a few clicks on an internet enabled device. If you’re wondering how a shop could afford to chop up to 80% off its product’s prices, you’ll probably get a good clue from Awoofday, which gives rates like (or similar to) this all year round. They’re able to do so thanks to partnerships they’ve formed with a number of producers and suppliers. When these businesses wish to clear their inventories, they drop their prices and put them on sale at Awoofday. You can order for products and services on the Awoofday website, and have them delivered to your preferred destination in a matter of a few days. Customers can also pick up items they’ve bought on the site at their courier stations, if they would want to collect it there instead. Nigeria’s deals market still has plenty of room to grow, and brands like Awoofday are pushing to fill the vast need gaps that exist in the space. When the story of this niche is retold in the near future, we’re very likely to say that Awoofday helped grow it into a thriving industry.

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This article was first published on 16th November 2018


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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