Career of the Week – Kelvin Steve-Igbodo, Communication Channels Manager

Kelvin Steve-Igbodo graduated from the University of Benin with a degree in Computer Engineering – a course he discovered quite late that he wasn’t interested in. He is currently the Communication Channels Manager at NBC/Coca-Cola.

CN: What were you doing prior to this?

Before my present role, I worked as the guy in charge of External Communications, Social Media and Digital Marketing at Sterling Bank. If I say “Head of…” you will think maybe I’m rich and have money like the ogas, but nah, I was just the guy handling the portfolios without the corresponding equivalent benefits. But I loved it.

And before that, I headed Internal Communications in the same organization.

Oh… and before that, I worked (for two months) with the online marketing team of Rocket Internet (famously known in Nigeria as Jumia)

…and before that… let’s just call that the slave days.

CN: What are your primary responsibilities at work?

I manage the communication channels. So I ensure all channels are running, effectively utilized for communication and optimized for best results.

I decide what information goes through what channel and in what form it should go to effectively reach the end user.

CN: What do you consider to be the best career decision you’ve ever made?

I haven’t made it yet. I’ll know once I make it.

CN: What do you like most about your job?

First of all, I’m working for arguably the biggest brand in the world (in my head). That’s really cool. Plus, I get access to a wide array of exposure and learnings. Let’s not forget the freebies.

CN: What’s the worst thing that can happen in your line of work?

Crisis. That’s always the bane of every communications person’s existence; managing crisis. The experts will tell you, bad publicity is good bla, bla. To some extent, it is, but it’s never fun managing it once it happens. It has caused the fall of some of the best.

CN: What advice do you wish someone had given you as an undergraduate?

Computer Engineering won’t really make you like Bill Gates… at least, not when you’re studying it in Nigeria.

CN: Which books have really made a difference in the way you think and live?

Every book I’ve read by Barack Obama.

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Joy Ehonwa is an editor and a writer who is passionate about relationships and personal development. She runs Pinpoint Creatives, a proofreading, editing, transcription and ghostwriting service. Email: pinpointcreatives [at] yahoo.com

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