25th April 2024
In the ever-evolving realm of on-demand delivery, African enterprises are swiftly etching out their space. Among these, Chowdeck, a Nigerian food delivery service established in 2021, has emerged as a trailblazer. It all began with Femi Aluko, the visionary behind Chowdeck, who, inspired by the swift food delivery systems in Dubai, resolved to introduce … Continue reading How Chowdeck Won its Distribution Game: A Recipe for Success
Visual marketing has become an essential strategy for businesses looking to attract and engage audiences effectively. Among the plethora of platforms available, Pinterest and Instagram have emerged as powerful tools due to their visually-driven content and large user bases. This post explores how businesses can leverage these platforms to refine their visual marketing strategies. … Continue reading Using Pinterest and Instagram for Visual Marketing Strategies
Artificial intelligence has become a transformative force across various sectors, and marketing is no exception. The ability to personalize marketing efforts through AI enhances customer engagement and boosts the efficiency and effectiveness of marketing strategies. By analyzing vast amounts of data, AI tools can identify patterns and preferences that might escape human detection, enabling … Continue reading The Role of Artificial Intelligence in Personalized Marketing
Small businesses often face the challenge of achieving substantial market reach with limited resources. An influencer marketing strategy provides a viable solution by leveraging individuals with high engagement rates and dedicated followings to enhance brand awareness and credibility. This approach is particularly effective for small businesses to expand their digital footprint and connect with … Continue reading Developing an Influencer Marketing Strategy for Small Businesses
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