BUSINESS

Top 3 FinTech Marketing Strategies You Should Try in 2022 (Part 3)

  Marketing is the bedrock of business sales. A good marketing strategy will yield bumper sales. Marketing a FinTech solution is all too different from other business ventures. It requires unique marketing strategies. In our previous articles, we looked at

How To Use Emotions That Influence The B2B Purchase Decision-Making Process

  Emotions influence B2B (Business To Business) buyers. The big truth is that all of us are emotional beings, and smart B2B use our emotions to get us to make decisions and purchase their products. Unfortunately, emotion is a misunderstood

Why You Need A Business Planner

As a small business owner, there is a struggle to meet deadlines due to poor organization. A small business owner usually runs everything in the business, which can become frustrating. This is where a business planner comes in. A Business

How To Start A Small Business Without Breaking The Bank

Many problems people face in starting their small businesses are based on a lack of capital. In the sense that the idea they have in their head is great, however, seeking loans from the banks to start their businesses proves

SME Spotlight: Harmony Publishing

The business of publishing is evolving. In the past, the industry was dominated by traditional publishing houses, many of which exercised great control over the process of publishing literary material. With them, it often took months to convert a finished

3 Tips On How To Package Clothing For Sale

  Miss B sells the same type of clothing Mr. O sells. The same target market, the same bodycon, headgear, flared skirt, and suit but people patronize Mr. O more. They buy, take pictures for the gram, and seem so

5 Steps To Having An Effective Business Website

Having a website is not all about having a web page or a landing page. It is more about having a site where people or visitors can come and experience the business for what the business offers. Many businesses create

Brands We Love: Niger Biscuit

Niger Biscuit is a food manufacturing company that produces biscuits and other confectioneries. It is one of the most widely known biscuit brands in Nigeria, with products that are consumed across the country, and an identity that has been built

4 Keys To Telling A Great Brand Story That Increases Sales

  Telling a great brand story is the secret most iconic companies like Apple Inc, Meta, Coca-Cola, Nike, Louis Vuitton, and many others employ to stay ahead of their competitors and rake in more revenue. A brand story is when

What Businesses In Nigeria Can Learn From The Japanese Business Model 

  In the 1970s, businesses across the world began to acquaint themselves with Japanese ideologies and business models. Japan had recovered from the Second World War in such a short time, its economy was booming. Scholars and observers echoed the

How To Start A Profitable Interstate Transport Business In Nigeria

Each year, Nigerians travel a cumulative distance that clocks in the millions of kilometres. That’s partly due to the physical vastness of the country, and the fact that its people have to get around quite a bit. The long stretches

Men You Should Know: Murtala Nyako

Vice Admiral Murtala Nyako (Rtd), GCON, CFR: rcds, D.Agric. (H.C.) was elected Executive Governor of Adamawa State, Nigeria, taking office in May 2007. Prior to then he served in the Navy, at one time being military governor of Niger State,

Fashion Business 002

Except you live in a nudist community, people will always need to wear clothes from time to time. The widespread of fashion entrepreneurs in Nigeria makes it quite difficult and challenging to be in the fashion market. In order to

How To Increase Your Market Reach

  A major problem that many businesses face in this age and time is; increasing their market reach. No business wants to have a stagnant number of customers for a long time. This would mean a lack of growth and

Top 3 Marketing Apps To Try In 2022

  Excelling in 2022 is almost impossible without the use of social media. Apps are like extensions created to fit into mobile devices to enable ease of use and speed up the process of whatever it is the owner of

Understanding The Need For Digital Marketing

  If you followed our journey this past week, you’d realize that businesses always put their customers first, because the customer keeps the company. This is why many companies in the past would spend thousands of dollars in maintaining customer

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