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  Popular American multinational hamburger fast-food chain, Burger King, has made public its interest to launch outlets in Nigeria. Headquartered in Florida, the USA, the franchisee of the firm, Antoine Zammarieh, has disclosed that to show how interested the firm is, they have signed a development agreement that will see them make exploits in the Nigerian market.
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Zammarieh went further to state that their agreement will see them bring more confidence to the Nigerian market alongside consumers in these difficult periods.
‘It is with great pleasure that we announce our signing of a development agreement with Burger King for the Nigerian market. I believe this would be a tremendous step towards giving more confidence into the Nigerian market and consumers in general, specially during these hard times. I always believed in Nigeria and in its people. I am confident this venture will go a long way and prove successful for Burger King, Nigeria and our company.’ Antoine Zammarieh

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Just like other fast food platforms, Burger King is expected to launch in Lagos and join the likes of Mcdonalds, Chicken Republic (pieXpress), Dominos Pizza, Krispy Kreme, and more in the stiff competition of dominance in the Nigerian market. With restaurant outlets that serve over 11 million guests around the globe, Burger King is only second, behind McDonald which is the world’s largest fast-food restaurant chain. Source: Nairametrics Featured Image Source: Nairametrics
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This article was first published on 23rd March 2021


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