It has been announced that Airtel Nigeria and Trace, an international music video channel, are partnering to launch a first of its kind mobile song contest, designed to empower Nigerian youths and create vast platforms for them to achieve their aspirations.
The competition tagged ‘Airtel Trace Music Stars’ is a mobile song contest which will allow contestants to audition from the comfort of their phones and earn a chance of becoming the next big music star in Nigeria.
To participate, contestants are required to simply record their song with an Airtel line using a short code, and they will be aided by an interactive voice prompt. The interactive voice prompt will be fortified with multi-lingual functionality including English and Pidgin which will assist in eliminating any language barriers and ensure inclusion by enabling youths from all parts of across Nigeria participate in the competition.
Chief Commercial Officer, Airtel Nigeria, Maurice Newa, stated, “Airtel is delighted to be associated with Trace in bringing excitement and providing entertainment opportunities for our teeming customers especially youths and the music lovers. This initiative is geared towards supporting and nurturing talents of Nigerian youth. In the next few weeks we will unveil the biggest platform for Nigerians to express their singing talent through their mobile phones from the comfort of any location they choose. ”
Co-Founder, Chairman and CEO of Trace Group, Olivier Laouchez views the collaboration as a perfect opportunity to showcase African youth talent to the rest of the world. He stated, “We are tremendously excited about this pan African partnership with Airtel. Trace is dedicated to African youth and this ground breaking competition is a great step towards our joint goal of empowering African youth.”
As a pan-African initiative, the Airtel Trace Music competition is designed to hold simultaneously in other African countries where Airtel operates. The winners from each participating country will then compete in a televised pan-African grand finale where the African champion will win a trip to the USA to be mentored by megastar Akon, in addition to a professional music video and a record deal with Universal Music.
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This article was first published on 28th September 2014
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It has been announced that Airtel Nigeria and Trace, an international music video channel, are partnering to launch a first of its kind mobile song contest, designed to empower Nigerian youths and create vast platforms for them to achieve their aspirations.
The competition tagged ‘Airtel Trace Music Stars’ is a mobile song contest which will allow contestants to audition from the comfort of their phones and earn a chance of becoming the next big music star in Nigeria.
To participate, contestants are required to simply record their song with an Airtel line using a short code, and they will be aided by an interactive voice prompt. The interactive voice prompt will be fortified with multi-lingual functionality including English and Pidgin which will assist in eliminating any language barriers and ensure inclusion by enabling youths from all parts of across Nigeria participate in the competition.
Chief Commercial Officer, Airtel Nigeria, Maurice Newa, stated, “Airtel is delighted to be associated with Trace in bringing excitement and providing entertainment opportunities for our teeming customers especially youths and the music lovers. This initiative is geared towards supporting and nurturing talents of Nigerian youth. In the next few weeks we will unveil the biggest platform for Nigerians to express their singing talent through their mobile phones from the comfort of any location they choose. ”
Co-Founder, Chairman and CEO of Trace Group, Olivier Laouchez views the collaboration as a perfect opportunity to showcase African youth talent to the rest of the world. He stated, “We are tremendously excited about this pan African partnership with Airtel. Trace is dedicated to African youth and this ground breaking competition is a great step towards our joint goal of empowering African youth.”
As a pan-African initiative, the Airtel Trace Music competition is designed to hold simultaneously in other African countries where Airtel operates. The winners from each participating country will then compete in a televised pan-African grand finale where the African champion will win a trip to the USA to be mentored by megastar Akon, in addition to a professional music video and a record deal with Universal Music.
Music, music, music. Can’t we “empower African youth” by any other means? What incentive is there for our young people to study and be creative in other ways? We are tired of these music shows please, our Telcos should sponsor Math competitions, spelling bees and other crafts where our youth can express their creativity.