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  Thanks to the smart work being done by practically-minded techies, the real estate sector is having many of its age-old problems solved. These entrepreneurs and teams of diverse talent are applying contemporary technologies to various aspects of the industry, thus birthing the relatively new segment known as PropTech. And this movement is starting to take shape in Nigeria.
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The opportunities for growth in the PropTech Industry are numerous, and the likelihood of reaping significant ROIs is really high. If you’re looking for other reasons to get involved in this emerging space, you’ve come to the right place. Here are seven compelling reasons why you should consider investing in PropTech:

Growing Market Potential

The real estate market is one of the largest asset classes in the world, valued at over $3.8 trillion globally. With only a fraction of this market currently being tapped by technology, the growth potential for PropTech is vast. As more individuals and businesses recognize the efficiency, transparency, and convenience offered by PropTech solutions, its adoption rate is expected to skyrocket.

A Shift in Consumer Behaviour

Modern consumers want instant, digital, and seamless experiences. PropTech platforms the world over are gaining traction because they resonate with the digital-first mindset of the urban youth. Investing in PropTech is, in essence, aligning with the changing expectations and behaviours of today’s property consumers. It’s also about gaining an advantage you can reap in the future, as the younger demographic matures and becomes holders of much of Nigeria’s wealth.

Operational Efficiencies

PropTech solutions can introduce significant efficiencies in real estate operations. Whether it’s automating tenant screenings, using AI to predict property prices, or employing IoT for smart building management, PropTech can significantly reduce operational costs and improve the bottom line.
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Data-Driven Decision Making

With the help of PropTech platforms, businesses can harness vast amounts of data to make informed decisions. From predictive analytics that forecast market trends to platforms that optimize property portfolio performance, there’s so much that organizations are able to do with the numbers and detail that PropTech solutions generate. Data is the new gold in real estate.


Sustainable construction and green buildings are becoming more fashionable across the world. Regardless of what’s spurring this trend, there are signs that it’s beginning to take root closer to home. PropTech companies that focus on energy efficiency, waste reduction, and sustainable building materials offer solutions to some of our most pressing environmental challenges, making them attractive investment opportunities.

Enhanced User Experiences

PropTech is not just about the transaction; it’s also about enhancing the user experience. Technologies such as virtual reality (VR) allow property owners, potential buyers, or renters to take virtual tours of properties from anywhere in the world. This is a big deal for a lot of people, including Nigerians in the diaspora who may want to own or pay for a space back home. Similarly, smart home technologies make living more comfortable and convenient, increasing property appeal and value.

Global Reach

PropTech platforms often have the advantage of scalability and global reach. Unlike traditional real estate models, which might be region-specific, many PropTech solutions can be deployed across different geographies and regulatory landscapes. This means that the return on investment can be realized on a much broader scale.
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Final Words

The PropTech revolution is reshaping the real estate landscape, offering innovations that promise to make property transactions and management more transparent, efficient, and user-friendly. As with any investment, there are risks involved, and potential investors should conduct thorough research and due diligence. However, the potential makes PropTech a sector worth considering. Featured Image Source:
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This article was first published on 23rd September 2023


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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