Post Image

2022 is far spent already but the good thing is, the second half just started! You can still achieve those goals you set out for your company or yourself this year. If you run a fintech startup or even any startup at all, I am 99.9% sure that achieving growth is one of your goals. However, it depends on the exact growth goal, your strategic action plan (SAP), and the pace at which you want to move.

Read more about Fintech
Regardless of these factors, I trust that this article will help you make more sound decisions with respect to your business. In this article, I discuss 5 fintech growth strategies you should be trying out this year.

Content Marketing

Content is king. No matter what other strategy you implement, prioritize this. Your fintech content is what sends your brand message to your audience. Just as the saying “you are dressed the way you want to be addressed” goes, I can say that content is the clothing of your startup. It is that outward appearance, the first interaction your prospect will have with you. So, make it count.

How valuable your startup is will reflect the value of your content. This means you must be intentional about it. As a fintech business, it will be beneficial to you if you share relatable and useful content in the fintech space. Several people are lost when it comes to fintech. Although fintech is not absolutely new, there is a lot left to unravel. You can be that revealer.


Just like content, good branding is an important strategy you must implement to take your fintech to the next level.

Sign up for the Connect Nigeria daily newsletter
Your brand image is what your audience sees about you. There are numerous fintech companies out there. What differentiates you is your unique branding and value proposition. From your logo to your designs and brand message, there should be consistency. It is the only way you will be identified in this crowded market. You can hire a professional brand manager or strategist to do this for you because it is a crucial part of your business.

Social media

There is definitely no way you will be living in these present times and not have a grip on social media. It is literally everything! If your business is not on social media, it can be considered non-existent. True, you can have your company’s official website or blog, but social media connects you to the world. Leverage social media and use the tools available to scale your business.

Mobile-friendly service

No matter the kind of fintech you run, making your service mobile-friendly is the way to go. These days, it is more convenient and popular for internet users to gain access via mobile phones. A little percentage opt for their PCs.

Register to attend the Connect Nigeria Business Mixer
What does this mean? You have to make your website, application, and entire service mobile-friendly. This way, more people will be interested in checking you out.

Excellent service

It will be unfair to have people subscribe to your fintech service and not get value for their money. There is this strategy that businesses use. That is, to under-promise and over-deliver. Don’t do the reverse, as this will tarnish the image of your business. When you promise a specific quality of service, do well to deliver more than you have promised. Your customers will trust you more.

Having excellent customer service is a bonus tip. Truth be told, no one wants to do business with rude and indifferent businesses. Make your customers and even prospects know that you are willing and capable of attending to their needs, with an extra touch of care. Have a customer care line that is open for queries and reviews. Make your social media handles available for DMs. You can also make use of the customer feedback mechanism to get feedback from them. These will definitely help you do better with your fintech startup this year.

Featured Image Source: Financial Market News
Got a suggestion? Contact us:

You might also like:
This article was first published on 4th July 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

Comments (0)

Leave a Reply

Your email address will not be published. Required fields are marked *