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  The holidays are upon us. At this time, the public descends upon markets to get their Christmas shopping done, and businesses of all kinds make their last push to drive sales up, close crucial deals, and end the year on a high.
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Real estate businesses aren’t left out of the frenzy. Like practically every other enterprise, they’d be trying any number of strategies to scoop up new clients and purchases. If you’re in this industry, you’ll probably appreciate some tips that’ll help you to effectively engage leads, and maybe turn them into promising prospects. Here are five marketing ideas that could do your real estate business a lot of good this season:

Automate Your Digital Marketing Efforts

It’s likely that you won’t be attending to work as frequently as you do at any other time of the year. So you’ll need to find a way to continually engage your leads, prospects, and the wider public at Christmas, without actually being fully available. You can achieve this by automating your messages to them. Several tools allow you to set your communication so that they’re published at any time in the future you choose. With social media automation apps, you can compose messages and schedule them to be published on your social media channels later on. You may also schedule emails to be sent out at a later date using Customer Relationship Management (CRM) software.

Organize Giveaways

Gifts are a major highlight of the Christmas season. You could join the giving train by organizing giveaways for your clients. These could be little but meaningful tokens, larger hampers, and even discounts on property that’s available for sale.
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Christmas promos tap into the feel-good atmosphere of the season. As a result, they’re often quite successful and getting people to close deals or make purchases. The smaller gifts don’t have to be reserved for persons who have already committed to buying property. You may offer them to potential leads in exchange for their contact information, e.g. email address. This should make it easier for you to build or expand your list of possible clients.

Request And Use Testimonials

As we’ve already noted, the yuletide typically evokes positive feelings amongst the public. Given this fact, it’s probably the best time to ask satisfied clients for their thoughts about your business and how well you’ve served them. You could then use their feedback as testimonials in your marketing messages. It’s well known that testimonials work much better than marketing content that’s generated purely by businesses. This is because customers trust the opinions of people like them who have used a product or service over the words that the product’s producers have said about it. If you utilize testimonials the right way, you could secure a lot more sales. Execute A CSR Project Even the simplest humanitarian projects could cast your business in a good light and inspire interest in it from your target market. While Corporate Social Responsibility initiatives are primarily about ‘giving back to the community’, they have the power to convince potential clients to consider your company more closely. Some good CSR activities you could get involved in within the spirit of Christmas include delivering gifts to charity, rehabilitating important infrastructure and utilities, providing scholarships to indigent children, and supplying learning aids to schools.
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Share Season-Themed Content

Anyone who’s visiting your website or social media pages at this time of the year will expect them to have Christmas-themed content. By updating these channels with features that hint at the festive season, you indicate that your business is open to serving clients in the spirit of the holidays. But you should go beyond posting greetings and other merry messages and share content that your audience will find useful. For example, you may publish a blog article on your website or a video on social media about things that they should consider before purchasing land at the year’s end or early in the new year. If you do this consistently (while also informing your followers and website visitors about your offerings), your audience will consider your business an authority in its industry or niche—and that’ll be good for business. Final Words Your real estate business’s flow of clients and deals doesn’t have to slow to a trickle at Christmas. You can keep the pipeline active throughout the season by taking the steps we’ve discussed here. Featured Image Source: Paper Direct
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This article was first published on 8th December 2022


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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