Poor companies are small players and unknown in the marketplace. That is a big truth. Your ability to survive is tied to your market share and popularity. Most big players love to make noise to be heard. They are always seen everywhere. In the business world, it is a great disservice to play small. Playing small will kill your business. Even if you are a small business owner, it is expedient to blow your trumpet.
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Obscurity is the biggest enemy of business. When your company is obscured, no one can identify you, and of course, you can’t be patronized. In this article, I am going to give five expert pieces of advice on how to catapult your business from obscurity to popularity.
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Campaign With Positive Feedbacks & Recommendations
The biggest players in every industry often look out for good reports from their clients and customers. Most times, they pay clients and customers to speak well of them on their social media platforms, blogs, and even websites. To catapult from obscurity to popularity, you must invest heavily in positive feedbacks and recommendations. Use feedbacks to run a campaign. Feedbacks could be a review that is written or video recorded. You ask clients to do a minute video on how much they gained value from your service or product. You can sponsor an article on popular news outlets, like BusinessDay, Guardian Business, and other business news blogs and sites, which will campaign about your company.
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Invest In Popular Programmes And Events As Partners And Sponsors
Investing in radio and TV programs and events such as seminars, and conferences that will attract a larger audience is another way to catapult your company into popularity. For example, if you are a FinTech company, collaborating with shows and TV programs that discuss tech news daily is a way to infuse your brand in the minds of your audience and new customers. Furthermore, you can partner to host events, conferences, and summits, where you can have the opportunity to showcase your brand. During these events, you can ask company staff to wear T-shirts bearing the company’s name and logo.
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Invest In Useful Contents
Leading companies invest in useful online content. When your company invests in educative, entertaining, and relatable content, it can be a go-to site for an audience. Therefore, on all social media platforms, ensure you position yourself as a thought-leader. Invest in useful content using quality images, videos, and memes. Let these contents have the capacity to enlighten your audience and at the same time entertain them. Invest in quality blogging that informs the audience. Use Search Engine Optimization to ensure that your company is always appearing at the top ten listed informative websites when a specific topic is browsed on. You can invest in YouTube channels where you can offer quality and entertaining videos.
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Invest In Influencer Partnership
Another way to catapult your company from obscurity to popularity is to get involved in influencer partnerships. You can reach out to influencers to advertise your products/services to their numerous followers. For example, you can reach out to skit makers to use your products or service in one of their skits. This has been a popular trend in recent times. You can also reach out to friends who have a higher engagement on their platform, to campaign about your service or product. This is relatively cheaper.
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Invest In Ads
Ads remain useful in catapulting your company into popularity. Placing posters, signboards, and banners in populated areas is pivotal in infusing your brand into the minds of your audience. There are various places where you can place these posters, signboards, and banners. You can post them in market squares, town halls, university campuses, and you can mount signboards on busy highways. Also, running a paid ad on Facebook and Twitter can improve your brand’s popularity. WhatsApp statuses cannot be overemphasized.
Featured Image Source: iStock
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This article was first published on 4th December 2021
nnaemeka-emmanuel
Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.
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