THEME: STRATEGIC MARKETING & SALES IMPERATIVES FOR GROWING ENTERPRISES.
Overview
With competition increasing every day and the mounting pressures that characterize tough economic times, salespeople need proven marketing techniques to generate demand for your products and services.
Every year, McTimothy Associates Consulting LLC organizes an immersive, practical and very insightful Sales BootCamp™ for all Sales People in different industries. The Sales BootCamp which is available as open-workshop and custom-built event is designed to help organizations overcome the one and only critical problem: growing sales figure/numbers. Sales BootCamp training helps you to overcome this challenge.
WHAT THE PARTICIPANTS WILL GAIN
- Understand the critical difference between marketing & sales concepts
- Learn market-product positioning and targeting strategies
- Develop Powerful business proposal and presentation skills
- Apply digital marketing for immediate growth
- Develop action plans for selling profitably
- Learn affirmative languages for sales success
Key Highlights/Modules
Day 1
- Rethinking Marketing & Sales Concepts: The Imperatives for Established Enterprises
- Scope and functions
- Competitive pressures changing the world of business
- The smart bomb strategic approach
- Definition of strategic marketing & sales
- Organizing the general planning framework
- Business
Positioning, Market Segmentation and Targeting for Competitive Advantage
- Basis for segmentation
- Benefits of segmentation
- The market segmentation process
- Criteria for B to B segmentation
- Effective positioning
- Steps in market segmentation, targeting, and positioning
- Creating a powerful value proposition
- Workshop: crafting a value proposition and positioning.
- Effective Business Proposals & Powerful Presentation Skills
- The process of developing successful project/business proposals
- Excellent sales presentation skills; preparation & practice for success
- Knowing your audience
- Developing unique style and using the right visual aids
- Building confidence and handling nerves
- Using your voice – projection, intonation, emphasis and pacing
Day 2
- Effective Branding Strategies for Growing Enterprises
- The brand management process:
A useful model
- Developing brand vision
- Establishing brand position
- Fulfilling brand contract
- Brand communication
- Brand metrics: measuring RoBI (Return on Brand Investment)
- The elements of the
strategic brand management process
- Identifying and establishing brand positioning and values
- Planning and implementing brand marketing programs
- Measuring and interpreting brand performance
- Growing and sustaining brand equity
- Optimizing Digital Marketing for Growth
- Digital marketing versus traditional marketing
- B2B and
B2C most ideal platforms:
- Business Blogging
- Auditing your website
- The seven-step digital marketing plan
- Organizing your digital marketing calendar
- Search Engine Optimization
- SEO-Definition
- 21 SEO Tips that digital marketers need to know
- Planning and Implementing your Sales Plan
- Mastering the sales
process: from initiation to post-sales
- Prospecting and Qualification:
- The vital importance of prospecting
- Setting your ideal customer profile
- Understanding the sales funnel
- Pre-approach:
- How to conduct effective
competitive analysis
- Neutralize or offsetting perceived competitor’s advantages
- Working your company’s strengths against competitors’ weaknesses
- Presenting your Unique Selling Proposition (USP)
- Finding and sharing the Customer Value Proposition (CVP)
- How to conduct effective
competitive analysis
- Approach:
- Creating a positive first impression
- The art of breaking the ice
- Researching and simulating sales solutions
- Presentation:
- The presentation mix
- The fundamentals of powerful sales presentations
- Handling objections:
- Reasons of customer objections
- Dealing with sales objections
- Closing:
- Reading the buying signals
- Understanding the art of closing the sales
- Types of closing techniques
- Follow up and retention:
- Handling customer complaints
- Essentials of relationship management
- Prospecting and Qualification:
Registration Details:
To Register/ nominate, kindly visit the event page www.salesbootcamp.ng and click “Reserve my Seat”
You can also send us the full names of your delegates, company name, email, and phone numbers of contact person) to: training@mctimothyassociates.com
CUSTOMIZE YOUR TRAINING
This
training and other Sales BootCamp event are available for customization for
your Team based on location, industry or project. You can request to customize
Sales BootCamp by sending a mail to: Training@mctimothyassociates.com
- Course Fee per delegate is Twenty-Five Thousand Naira (₦ 30,000).
- Group discount of 5 and above is Twenty-Five Thousand Naira (₦ 25, 000).
- Fees cover training fee, tea break, lunch, comprehensive training materials & certificate of attendance.
- How to pay: All payment are to me be made into our Corporate account with GTBank as follows: McTimothy Associates, 0125042727
LOCATIONS SCHEDULE & DATES:
Lagos: March 15th – 16th, 2019
Venue: LCCI Conference Centre, Alausa Ikeja, Lagos. (by Abiola Gardens, opp. Lagos-Ibadan Express Way)
Port Harcourt: March 22nd – 23rd, 2019
Venue: Catholic Institute of West Africa (CIWA), Rumuibekwe, 2nd Artillery, Port Harcourt.
Abuja: April 12th – 13th, 2019
1st Floor, Nigeria Reinsurance House, Plot 784A, Herbert Macaulay Way, CBD, Abuja.
Class Sessions: 9:00am – 4:00pm each day including Breakfast and Lunch time
We look forward to your nomination soon.
Thank you.
Blessing Aguta
Learning & Development Associate
McTimothy Associates Consulting LLC
+2348058805333; +2347034854045; +2349080022449
Featured Image source: McTimothy Associates Consulting LLC
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