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Olarsgrace is a fashion store that operates out of Lagos. It also has an online store– its website –through which it serves customers across the world. The company sells a wide array of clothes and accessories; its target market is middle-class women, but there’s enough spread in its range of options and prices to attract a broad spectrum of buyers.
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Olarsgrace was founded in 2018 by Olawumi Adewale. A former sales team lead at Jumia, Olawumi decided to set up after spotting the growing appetite for online clothing stores in Nigeria. She knew there was enough room for new entrants like her company. She also believed she had something special to offer the enthusiastic but curious online fashion shoppers. The items on Olarsgrace’s shelves include women’s dresses if various kinds: two-piece sets, blazers, dresses, jumpsuits, and blouses. Its website showcases these items: from colourful long-sleeve kimonos to semi-formal jumpsuits, and casual wear. They’re all displayed with their prices attached. There’s more to see on the Olarsgrace Instagram page. A multiplicity of formal tops and slender trousers, matching sets, and gowns make it a showroom in its own right. Orders can be placed via this channel as well.
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Thanks to its strong online presence, it’s able to sell its products to a global audience– an audience that includes Nigerians in the diaspora. There’s also evidence of significant engagement on its social media platforms, and everywhere else it makes an appearance. Recognition for the quality of its work has rolled in in recent times. Earlier this year, Olarsgrace was announced one of Connect Nigeria’s Top 100 Emerging SMEs for the year 2019. It earned a spot on that list after beating thousands of other businesses in the screening and voting stages of the program. In just under two years after coming into existence, Olarsgrace has become an emerging player in the online fashion space. While there’s a lot more room for growth, its founder is optimistic that the company can scale rapidly and compete on continental and global stages.  
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This article was first published on 7th July 2020

ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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