A vision statement is a statement that summarizes in an inspiring tone, what an organisation or business seeks to achieve for itself in the future. One of the reasons why organisations create a vision statement for themselves is that it helps to explain why the company exists and why they do what they do.
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Another great reason why organisations create vision statements is that it helps keep them inspired and motivated in pursuit of their set goals and objectives. Permit me to ask you, does your business’ vision statement do this function for you at the moment? If it doesn’t, you may consider recrafting another that will carry out the function for you.
To help you get started with that and also to serve as a guide for you, here are 10 inspiring vision statement examples from 10 different companies. The first 8 are leading companies in the world while the last 2 are leading companies in Nigeria.
Amazon
Amazon is the world’s leading online store and it has this as its vision statement “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
Today, the company could be said to be living this out as there’s hardly any product you desire that you can’t purchase on Amazon.
Google has revolutionized all that we know about the internet. Its vision statement is “to organize the world’s information and make it universally accessible and useful.”
Today, Google has found its way into the English Dictionary simply because of its commitment to its vision.
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Ford
Vehicles made by Ford motors are highly sought-after in the automobile industry. The company could be said to be living out their vision to “Democratize the automobile – to become the world’s leading Consumer Company for automotive products and services.”
Nike
Nike is one of the leading sports wears company and is highly known among sports lovers for their innovative and strategic approach to their products and branding.
The company’s vision statement is to “bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.”
Tesla
Led and driven by the sheer doggedness of its founder, Elon Musk, Tesla’s vision statement shows that the electric car manufacturing company seeks “to accelerate the world’s transition to sustainable energy.”
Coca-Cola
Coca-cola is one of the world’s most popular brands and it is a leader in what it does. The vision of the company is “to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better-shared future that makes a difference in people’s lives, communities and our planet.”
McDonald’s
The vision of the popular restaurant is “to be the world’s best quick-service restaurant experience.”
Nestle
The food manufacturing company, Nestle, as conveyed through its vision statements seeks “to bring consumers safe, high-quality foods that provide optimal nutrition.”
First Bank
The bank which is one of the oldest banks in Nigeria has grown from what it was in 1894 when it was newly founded as Bank of British West Africa, to become one of the choicest banks in Nigeria. Its vision statement summarizes this growth as it seeks “to be the clear leader and Nigeria’s bank of first choice.”
Dangote Group
The Dangote Group has grown to become one of the leading producers of consumer products in Africa and this could be said to be based on its vision “to become the leading provider of essential needs in food and shelter in Sub-Saharan Africa.”
From the above, you will understand that what makes a vision statement isn’t how many words are woven into it but how much meaning and inspiration that can be deduced from it. A good vision statement must be unambiguous and must be able to inspire the belief of all that comes in contact with it, beginning from the Founder to the employee on the lowest cadre of the organisation and then to the many customers and prospective customers.
Featured image: Carrier Enterprise Blog
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