Over the last five years, the platform known as TikTok has evolved to be a powerful marketing tool for individuals and brands. At first, the platform had a 15 seconds-video limit, but now it has pioneered the short-form video content creation with its 3 minutes video, thereby making other platforms like Instagram and YouTube come up with their own version to compete with it. In this article, I discuss how everyone can utilize TikTok as a digital marketing tool for their brand.
TikTok is hugely dominated by Gen Z and Millennials and for this reason, content creators on the platform are tasked with the job of publishing creative content that can appear on TikTok’s Discovery page. They need to constantly keep up with online trends. The content that you publish should be educational, informative and fun because your audience needs to be entertained.
Examples of content ideas you could incorporate on the platform are:
- Time-lapse videos of the step-by-step production process of your goods.
- Behind-the-scenes videos that capture your workplace environment.
- Videos that introduce everyone on your team using trendy background music.
- Videos that talk about your brand, and reveal other details that the public might not know.
- A day in the life of the employer/employee.
If you signed up for the platform newly and hope to grow your brand with it, you might encounter some challenges. But do not worry, TikTok allows for easy attempts; you do not have to be an expert at it. You can learn from those in your industry— study their patterns, the nature of their content, and what works/doesn’t work for them. Since content is king on the platform, endeavour to make high impressions when you post.
Since TikTok is focused on sound and video, you need to explore an array of content to impress your target audience. The platform is really informal and so, the marketing to be done on the app needs to be informal in nature. Be genuine in your bid to grow your brand awareness and have fun in the process.
You can also indulge in Influencer Marketing. Influencers on the platform can reach across to millions of people and help you with exposure by making you gain more followers and views. Brand collaboration with these TikTok influencers will surely improve your brand awareness.
In conclusion, you need to understand that marketing on TikTok is not the same as marketing on other platforms. You need to publish content that is authentic, engaging, entertaining, relatable, and relevant. You also need to collaborate with influencers if you want to record more success.
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