Uncategorized

How to Create Automated Email Marketing Funnels (Even If You’re Not a Techie)

  Email is still one of the best ways to reach your customers—whether you sell handmade bags, run a food business, or offer professional services. But sending emails one by one? That’s tiring, time-consuming, and not the best use of

The Power of Hyper-Niche Marketing for Targeted Reach in Nigeria

  In today’s world of business and marketing, shouting louder doesn’t always mean more people will hear you. In fact, trying to sell to everyone at once might mean no one is really listening. That’s where hyper-niche marketing comes in.

Low-Cost Ways to Stay Active in Urban Nigeria

  Staying active is very important for our health. But sometimes, living in a busy city in Nigeria can make it hard to find time, space, or money to exercise. If you think you need expensive gyms or fancy equipment

Overcoming Impostor Syndrome in Career and Life

  Have you ever felt like you don’t belong at your job or that you’re just “faking it” while others seem to have it all together? You’re not alone. This feeling is called impostor syndrome, and many people experience it

The Importance of Emotional Intelligence at the Workplace

  Imagine walking into your office or workspace every day feeling calm, understood, and ready to work well with your colleagues. Sounds nice, right? That kind of smooth, positive environment is often the result of something called emotional intelligence. But

Apply for the Western Union Foundation Fellowship Program 2025

  Applications are now open for the Western Union Foundation Fellowship Program. This is an initiative designed to support people hailing from refugee, forcibly displaced and highly marginalised communities. This fellowship is expected to help such people gain the skills,

Setting SMART Marketing Objectives for Measurable Impact

  When you want your business to grow, it’s important to set clear goals. But just having goals is not enough — your goals need to be smart. Not just clever, but SMART. This is where SMART marketing objectives come

How to Build Long-Term Customer Relationships

  Every business wants to keep customers coming back again and again. But how do you make sure your customers don’t just buy once and disappear? The answer is simple: you need to build long-term customer relationships. Read more about

Mastering Instagram Reels for Brand Visibility

  Instagram is no longer just a place to post cute selfies or random food pics. If you’re building a brand or trying to grow your business, Instagram Reels is now one of the most powerful tools you can use.

Building a Career in the Nigerian Tech Industry

  The Nigerian tech industry is growing fast. In fact, it is one of the most exciting industries in the country today. From Lagos to Abuja, from Port Harcourt to Kaduna, tech is changing lives and creating jobs. If you

The Importance of Work-Life Balance

  Let’s be honest — many people today are tired. Not because they are lazy, but because they are working too hard, chasing deadlines, attending endless meetings, and still trying to take care of home, family, and personal life. If

How to Build a Sustainable Fashion Brand in Nigeria

  Building a sustainable fashion brand in Nigeria may sound big, but it’s not as hard as you think. If you love fashion, care about the environment, and want to make money while making a difference, this guide is for

CBEX Collapse: How to Identify a Ponzi Scheme

  In the past few days, news about the apparent collapse of CBEX, a supposed online investment platform, has dominated discussions on Nigeria’s social media space. They have featured desperate investors bemoaning their loss, individuals who feel lucky to have

Why MTN is Building a Streaming Platform to Rival Netflix, Showmax, Others

  MTN, Africa’s biggest telecommunications company, says it’s lining up a streaming platform for the continent’s market for entertainment. Its disclosure indicates that it will be partnering with Syamedia, a UK-based video technology provider, to actualise the plan. Read more

Building a Strong Brand Identity for Your Nigerian Business

  Every successful business in Nigeria today, whether it’s a small roadside shop or a big company in Lagos, has one thing in common — people know them, trust them, and remember them. That’s what we call a strong brand

Building a Successful Consulting Business in Nigeria

  Starting a consulting business in Nigeria is one of the smartest moves anyone with deep knowledge, skill, or experience can make. Why? Because so many people and businesses need help — they just don’t know where to find the

Latest stories

Uncategorized

Featured Events

Discover upcoming events and opportunities across Nigeria.

More stories on

Uncategorized

Most Popular

Previous
Next
Previous
Next

Most Popular

Previous
Next