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Content is king. What more? In the fashion industry, good content is very powerful in making your fashion brand stand out in a crowded marketplace. When you see the likes of Chanel, Zara, D&G, their patterns of content are similar – exciting, compelling, inviting, seductive, and educative. These notions are what should fill your content, especially on your Instagram, Facebook, Twitter, TikTok and LinkedIn pages. Unfortunately, so many newbies in the fashion industry are just about sales, sales, sales. As a fashion brand, you need to be on top of your game when it comes to content creation and content marketing strategy.

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Why Do Fashion Brands Need Content?

Build trust: with consistent content, you can easily earn the trust of your audience. Once trust is established, sales will be easier.
Inform your audience about your values: through content, brands communicate and share their values with their audience.
Marketing purpose: through content, you can always inform your audience about new inventories and how they can go about getting them.
Educational purpose: leading fashion brands educate their audience on how best they can maximise their products.

In this article, I share the top six brand content that can boost your market value and increase your customer base and expand your fellowship.

Picture Story

Picture story content is the type of content you tell a story accompanied by a picture. The story could be the motivation behind the picture. For instance, you can post the image of a beautiful interracial couple who are dressed in your brand to indicate that you celebrate diversity in your brand.

Fashion History

Another kind of content could be fashion history content. It could be a general history in the fashion industry or within your brand. This type of fashion history content could be a brief history of historic fashion designers who have impacted greatly in the industry; you can also give a brief history of some specific types of clothes – maybe the history of suits, the history of bikinis, etc. It is important that this content goes hand in hand with images or you can do complete video content.

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Celebrity Gossip

Not necessarily malicious, celebrity gossip could be about a celebrity’s extraordinary fashion sense or maybe a writeup on what went down during Fashion Week or a popular event, maybe a celebrity birthday party or wedding. The best way to go about this is to share firsthand information on gossip or simply rely on accurate data from elsewhere.

Advisory

People are often confused about what kind of dress to wear to an event or during a season, however, giving regular content on the best clothes for a wedding ceremony, a birthday party, best clothes for summer vacation or all kinds of events will certainly make your website or social media platform a go-to space for everything fashion.

Product Update

As a fashion brand, never give room for dull moments. If you’re launching a new product, driving a sale, or pushing any changes to your brand, it’s crucial to let your audience know! A product update is one of the best ways to show off the progressive spirit of your brand.

Product Features

The goal of this kind of content is to show off the unique styles of your fashion brand. As a fashion brand, Instagram is the best space to show off and lead the trends. Several of the most successful fashion brands follow the 80/20 rule when planning out their content mix: 80% of your content should tell your story, whereas 20% should be promotional. Featured Image Source: Search Engine Land

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This article was first published on 3rd April 2022
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nnaemeka-emmanuel

Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.