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Sometimes, the idea of TikTok can be daunting. But creators are creating content on the platform everyday. They also get a great number of following. The question remains, how do they go about it? What strategies do they put in place to make their journey successful?


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You do not need to get scared of the platform, however, there are certain TikTok moves that when you make, you will be able to get forward with creating content and mazimizing the platform. In this article, I will be haring some TikTok growth strategies you might want to consider, especially if you are a beginner.

Get comfortable with the platform

When you meet someone new, and you would love to be friends with them, the only way to go about it is to get familiar with them. This is to avoid every form of awkwardness in your friendship. You will start getting to know them gradually. It is the same for TikTok. If you want to excel on TikTok, you need to familiarize yourself with it. Get used to creating content on the platform. Become immensed in the community you want to join. This will be done by following other content creators in your niche and observing what they put out there. This will give you an idea of what is expected of you. You can also open up the app and search related keywords on the search bar.


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Your search should be based on your niche. Through this, you will discover what is selling in your industry, what people like to see and what your prospective audience with probably follow you for. Get used to the content type required of you, and start practicing.

Post a lot of content

Inasmuch as this seems scary, it is what the algorithm will favour. The average number of posts on TikTok should be between 3-5. This is not compulsory, but it helps to grow your audience quicker. Consistency is required in other to succeed in anything. Your TikTok growth is not an exception. With frequent posts, the algorithm notices that you are out for business, and will push your videos to the feeds of more TikTok users. Also, you must pay attention to the quality of your content. No one wants to see shabby content, don’t feed them with it. This is where creating several videos will help you. The more content you create, the better you get at creating content.

Be authentic

Despite the fact that you will want to learn from older creators on TikTok, you need to be your authentic self in the process.


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Just like every other thing you do, you have to be yourself. Don’t copy to the point of mimicking or modelling your content after another creator. You can take a few tips, here and there, but don’t be the second of anybody. Sow your own personality.

Make good use of hashtags

Basically, hashtags help TikTok recognize exactly what your content is all about. It is the same with other social media platforms like Instagram. However, the good thing with TikTok is that several users that do not follow you will get to see your content. That is one of the advantages of TikTok. The platform helps project you, as long as you are using hashtags of topics that people are willing to see. Ideally, use 4-6 specific hashtags.

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This article was first published on 24th October 2022

chidiogo-akaelu

Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.


Comments (2)

2 thoughts on “TikTok Growth Strategies For Beginners”


  • Well I truly enjoyed reading it. This information provided by you is very practical for accurate planning.


  • Aw, this was a very nice post. In thought I wish to put in writing like this additionally – taking time and precise effort to make a very good article… however what can I say… I procrastinate alot and in no way seem to get something done.

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