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Understanding the Psychology of Selling: why customers make purchasing decisions is more than a competitive advantage—it’s a necessity. That’s why Connect Nigeria is excited to host an impactful and transformative webinar titled “The Psychology of Selling: What Really Makes People Buy?”

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Expect great sales insights from none other than Paul Foh, the dynamic CEO of Sales Factory Africa. A respected thought leader in the sales and personal development space, Paul brings deep insight into the buyer’s mind and how businesses can align their strategies to truly connect with potential customers.

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What to Expect

Participants will gain:

  • Actionable insights on the emotional and psychological triggers behind buying decisions.

  • Real-world sales tactics that drive conversion and loyalty.

  • Clarity on how to tailor messaging and offers to meet consumer desires.

  • Motivation to reframe their approach to selling, from transaction-based to relationship-driven.

Whether you’re a business owner, marketer, sales professional, or entrepreneur, this webinar is your chance to hear from a seasoned expert who understands the science behind what moves people to buy.

Meet the Host

The session will be hosted by Queen Edokpa, a vibrant personality with a knack for engaging audiences and creating interactive learning spaces. With Queen as host and Paul Foh as speaker, attendees are in for a truly insightful and inspiring experience.

Register to attend the CN Business Mixer

Secure Your Spot

  • Date: Friday, June 20, 2025

  • Time: 1:00 PM (WAT)

  • Platform: Zoom

Click HERE to register

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This article was first published on 19th June 2025
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chidozie-ahaneku

I am a poet. I am a moderate thinker who abhors radicalism on every front and believes that most things are relative. I am a social and political critic. I love writing, reading and international politics.

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