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  Kaduna, situated in the state that bears the same name, is the second largest city in Northern Nigeria. Like many of the country’s larger urban centres, it’s a melting pot that attracts people from across the country, including tourists and merchants. People who have found and run the best businesses to start in Kaduna have profited from the city’s strong commercial base.
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However, identifying business ideas that can work in a place like Kaduna might be a challenge. Unless you are keenly observant or are a creative thinker, you may miss the opportunities that exist. At Connect Nigeria, we recognise the difficulties that people face when trying to conceive of a viable venture. So, we’ve done the hard work for you. Here are 10 business ideas that are suited to contemporary Kaduna.

Bakery

The people of Kaduna love their bread. While there are many local bakeries, there’s still a lot of room for new players who can differentiate themselves with unique, high-quality offerings. Besides baking bread, your business could also make other flour-based goods (buns, doughnuts, puff pastries, and cakes).

Digital Marketing

Kaduna is home to tens of thousands of businesses, including many that would benefit from maintaining an online presence. However, a majority of them either have patchy presentations on social media or are not on the web at all. You can help these businesses tap into the potential customer bases beyond their vicinities by creating and managing social media pages for them. You can be paid monthly for your services.

Freelance Writing

Admittedly, there isn’t as much of a demand for content writing and marketing services in Kaduna as there is in, say, Lagos or Abuja. But this shouldn’t deter you if you’d like to make money from writing. There’s a whole world that you can reach with just your phone or laptop. Individuals and businesses located outside of Nigeria may even be willing to pay you decent sums for your services if they find your writing impressive.

Recruiting Agency

Corporate organisations are constantly hiring to fill vacant roles. You can run a recruiting agency that helps these businesses with their recruitment process, from planning to advertisements and forwarding qualified applications for interviews. This may be quite profitable, depending on your geographical coverage and your utilisation of relevant technologies.
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Leatherwork

Kaduna holds on to a hallowed tradition of being a centre of leather production in Nigeria. Most of this activity is small-scale, with outputs such as belts, footwear, and bags. If you add a modern touch to making these things, you could build a business that supplies both local and international markets.

Groundnut Processing

We may not have the groundnut pyramids of the north anymore, but the region still leads the production of groundnuts in Nigeria. The volume of output from farms is enough to sustain many processing businesses that revolve around it. Groundnut is consumed by most Nigerians. Contributing to the expansion of its value chain with one more processing facility could be both profitable and laudable.

Waste Recycling and Management

Kaduna is unique in many ways. But, like a lot of other cities in the country, it struggles to manage the waste it generates. Many educated people shy away from waste management, but there’s plenty of money to be made from it. Just brand it well enough, and maintain a clean look and feel throughout (with appropriate work wear and equipment). And offer excellent collection and recycling services too.

Furniture Production

For as long as it exists, Kaduna will need furniture in its private residences and offices. The demand for housing and business space is growing. Demand for furniture is moving in the same direction. You can run a business that builds furniture for the city’s homes and businesses, and ride the wave of patronage driven by a rapidly increasing population.

Catering Service

As a rule, the residents of Kaduna want to be served great meals at the events they attend, where appropriate. A good business idea would be to provide families, businesses, and social groups with meals at the events they organise, and get paid for doing so. Nail your recipes and marketing, and you’ll be smiling to the bank in very little time.

Cassava Flour Production  

Kaduna is a major cassava-producing state for the North-Western region. How about taking advantage of this to set up a cassava flour production facility? As we have already noted, there’s no shortage of demand for baked goods in Kaduna or other towns and cities. The ever-rising demand for those products indicates that cassava flour production will remain a lucrative business for quite a while yet.
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Final Words

This concludes our look at the 10 best businesses to start in Kaduna. The ideas we’ve discussed here don’t all hold the same promise in terms of viability. But they will be winners if you plan and execute them well.
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This article was first published on 18th June 2025
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ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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