Experiential Marketing: How Brands Can Win Customers (Part 2)
In our previous post, we discussed the concepts and rudiments of experiential marketing. We defined experiential marketing as the type of marketing brands undertake to give potential customers a feel of their products and sell the value of their brands and not necessarily their services and products. Read more about Business We noted that […]
Experiential Marketing: How Brands Can Win Customers (Part 1)
The concept of experiential marketing has not been experimented with by many Nigerian brands. It has been observed that foreign brands in Nigeria, such as Techno, Oppo, and primarily mobile device companies, have deployed the strategy of experiential marketing. Read more about Business According to studies, experiential marketing allows customers to directly use or […]
Win Up To ₦5 Million In The Access Bank Pitch-A-Ton Africa 2022 Competition
The Access Bank has designed the Pitch-A-Ton competition to provide funding, business training, and mentoring to women who own and run businesses in Nigeria. If you are a woman and an entrepreneur, you may consider entering for it. Read more about Opportunities Now in its fourth season, this annual competition is part of Access Bank’s […]
World Athletics Championship: Ese Brume Wins Silver
: Brume added another Silver to her athletic resume after leaping an impressive 7.02 metres in Oregon. Read more about Sports While Nigerians trooped online and offline to celebrate the 100m hurdles gold medal won by Tobi Amusan in the World Athletics Championship in Eugene, Oregon, long jump specialist Ese Brume, also gave Nigerians something […]
11 Killer Strategies On How To Win Customers For Life
The oxygen every business breathes on is its customers. Without customers, no business can thrive. Winning a customer for life is comparable to the challenge of wooing a princess. Read more about Business Can customers be won for life? Is there anything like a faithful customer? The answer is yes and yes only if you […]
Oshoala Wins Fifth Africa Women’s Footballer Of The Year Award
The former Super Falcons captain wins the award despite an injury-troubled campaign. Read more about Sports Super Falcons of Nigeria and FC Barcelona Femini forward Asisat Oshoala, made history on the night of Thursday, July 21, 2022, after becoming the first African football player to win the Africa Women’s Player of the Year award five […]
2022 BET Awards: Tems Becomes First Nigerian Woman To Win Best International Act
Tems has established a presence as one of the biggest Afrobeats stars in global music. She has collaborated with international acts such as Drake and Justin Bieber. Read more about News Superstar singer TemiladeOpeniyi, popularly known as Tems made history on Sunday, June 26, 2022, at the Microsoft Theatre, Los Angeles, USA after emerging the […]
How Your Business Payment Solution Can Win Consumer Trust
Brands that will win every time are those that think from a consumer’s point of view. Let us look at this scenario: Where would you rather shop? With a brand that isn’t clear about how they handle your money or data, or a brand that clearly outlines how they offer a clear and secured […]
Ekevwo And Amusan Win At World Athletics Continental Tour Gold Meet
Amusan and Ekevwo won big ahead of the Nigerian Athletics Championship in Benin City. Read more about Sports The Nigerian athletic duo of Raymond Ekevwo and Tobilola Amusan were impressive at the World Athletics Continental Tour Gold meet, the Paavo Nurmi Games in Turku, Finland. In the men’s 100m events, Ekevwo who finished 4th in the […]
Peseiro Hails Super Eagles For Massive Sao Tome And Principe Win
The Portuguese tactician is impressed with the level of the display shown by his players. Read more about Sports Head coach of the Nigerian national team Jose Peseiro hailed his players over their excellent display that saw them beat Sao Tome and Principe 10-0 in the 2023 Africa Cup of Nations qualifiers on Monday, June […]
Jose Peseiro: We Want To Win 2023 AFCON
The new head coach of the Nigerian national team, Jose Peseiro, has expressed his intention to progress with the three-time African champions and win the 2023 Africa Cup of Nations in Ivory Coast. Read more about Sports The Portuguese tactician made this disclosure while speaking with the media after his first training session with the […]
Golden Moments In Sports: Seye Ogunlewe’s Sensational Qualification To The Rio 2016 Olympics
Having to run on a wet track — more-so on an average course — is an athlete’s greatest fear and performance inhibitor. With just a little amount of moisture, friction between the track and the shoe is reduced, and more energy diverted into forward motion. However, for a fully wet track, the runner has to […]
2018 FIBA World Cup: D’Tigress Defeats Greece 57-56 To Book Q/Final Spot
Our girls have done it yet again! D’Tigress are the first African basketball team in history to qualify for the quarterfinal round of the FIBA Women’s World Cup, after they ably defeated Greece 57-56 to earn their place in the final 8. So far,the Nigeria senior women’s basketball team have kept their heads high and […]
Heavyweight: Oleksandr Usyk Wants A Shot At Joshua
Undisputed cruiserweight champion, Oleksandr Usyk, reveals he wants a chance to face unified heavyweight champion, Anthony Joshua. Oleksandr is the first man ever in history to hold all four cruiserweight titles at a time, and he will stake it all down against challenger, Tony Bellew, at the Manchester Arena on November 10. It is not […]
Cowries Defeat Gosar to Retain Lagos Men’s Rugby League Title
Cowries RFC defeated Gosar RFC over the weekend at the main bowl of the National Stadium, Surulere to retain the Lagos Men’s Rugby league title. Both sides had a rather lacklustre start with both teams fighting hard to get on the front foot. Minutes later, Cowries RFC had the game in their control as team […]
Okagbare sets new African record in London
Blessing Okagbare was in the form of her life as she inked her name in Africa’s athletics history books at the IAAF Diamond League meeting in London on Saturday. The reigning Nigeria 100m champion ran 10.79 seconds to set a new Nigerian and African record. Okagbare erased Glory Alozie’s 2000 African record of 10.90 seconds […]