5 Unique Ways to Grow Your Business with WhatsApp in Nigeria
Nigeria is reported to have about 51 million active WhatsApp users. In other words, about one in four active mobile lines are engaged on the messaging app. If you’re knowledgeable about various ways to grow your business with WhatsApp, you’ll probably reach a much larger audience than most. Read more about Business In this […]
Using WhatsApp Broadcast Lists to Reach More Customers in Local Markets
In Nigeria’s fast-evolving digital landscape, businesses are increasingly turning to mobile messaging platforms to engage customers effectively. WhatsApp, with its widespread adoption among millions of Nigerians, has emerged as a leading tool for direct and personalised communication. With over 90 million internet users in the country, many of whom use WhatsApp daily, the platform […]
Prove ROI from WhatsApp and Messenger’s Dark Social Traffic
Not all traffic shows up in your analytics dashboard, but that doesn’t mean it’s not driving real results. Welcome to the world of dark social. These are the private shares happening on WhatsApp, Messenger, Telegram, and DMs, when someone copies your link, shares your product, or forwards your post without leaving a public trace. […]
Between WhatsApp Channels and Telegram Supergroups
When it comes to building a strong, loyal fan base in Nigeria, your choice of platform can either boost or block your growth. WhatsApp Channels and Telegram Supergroups are two powerful options for content creators, artists, coaches, religious leaders, and brands looking to stay in close touch with their audience. Both platforms offer unique […]
7 Ways to Make Money on WhatsApp in 2025
You probably have the messaging app installed on your phone. What if I told you that there are several dozen ways to make money on WhatsApp? You use WhatsApp every day to communicate with your family, friends, colleagues, and others. But it can be so much more—even an income-generating machine. Read more about Finance […]
The Role of WhatsApp in Social Media Marketing for Nigerian SMEs
WhatsApp is often seen as just a messaging app, but for small and medium-sized enterprises (SMEs) in Nigeria, it has become a powerful marketing tool. With over two billion users globally and widespread adoption in Nigeria, WhatsApp offers a direct, personal, and cost-effective way to engage customers and drive sales. Read more about Social […]
The Role of WhatsApp Groups in Building Communities in Nigeria
WhatsApp is more than just a messaging app in Nigeria. For many people, it is a digital gathering space, a classroom, a market, and even a support system. WhatsApp groups have quietly become one of the most influential tools for building and maintaining communities across the country. Read more about Social Media Whether it […]
How to Protect Your WhatsApp from Being Hacked
In this article, I share practical and effective strategies to protect your WhatsApp from being hacked. With over 2 billion active users, WhatsApp has become an essential part of daily communication in the world today. In Nigeria, 1 in 4 persons who have a mobile phone are registered on WhatsApp. And they use WhatsApp […]
How to Use WhatsApp for Business Effectively
WhatsApp is one tool that has revolutionized how people do business and interact with their customers. With over 2 billion users globally, WhatsApp offers a unique platform for businesses to engage with their audience. Every smartphone user you know in Nigeria has WhatsApp installed on his or her phone. Read more about Social Media This […]
How to Market Your Business Effectively Using WhatsApp Status
One effective tool that you might not have considered in marketing your business is WhatsApp Status. WhatsApp is widely used around the world, and its Status feature can be a great way to reach your audience. Here’s how to market your business effectively using WhatsApp Status. Read more about Social Media What is WhatsApp […]
WhatsApp Business for Customer Service
Customers expect quick and easy ways to connect with businesses. WhatsApp Business is a tool that can help companies provide excellent customer service. This article will explain WhatsApp Business, why it’s useful for customer service, and how to use it effectively. Read more about Social Media What is WhatsApp Business? WhatsApp Business is a […]
Utilizing WhatsApp for Business in Nigeria
WhatsApp has grown to become one of the most popular messaging apps globally, boasting over 2 billion users. In Nigeria, it is estimated that nearly 85% of internet users engage with the platform for personal and business communication. WhatsApp for Business offers a unique opportunity for Nigerian entrepreneurs and businesses to connect with customers, […]
Meta AI: What It Is; How It Works
Meta AI, the advanced AI assistant from Meta Platforms, Inc., has officially launched on WhatsApp and other Meta apps, enhancing users’ interaction with these platforms. This AI technology, powered by the latest Llama 3 model, integrates seamlessly across Facebook, Instagram, WhatsApp, and Messenger, offering a range of interactive and creative functionalities. Read more about […]
3 Ways to Read Deleted WhatsApp Messages
You are probably familiar with the joys of the ‘Delete for Everyone’ feature on WhatsApp. It lets you get rid of messages that you’ve already sent out, which contain errors or something you consider inappropriate. When you use it, you don’t just wipe a problematic message off your screen. The recipient doesn’t see it […]
WhatsApp For Business: 7 Effective Tips To Sell Products And Increase Your Sales
According to an article by Respond, “WhatsApp is important for businesses as there are now 2 billion users on the platform. 65 billion messages are sent per day and 80% of messages are seen within 5 minutes.“ Read more about Business Compared to traditional methods of reaching your customers like emails, 80% of messages sent […]
How To Use WhatsApp For Online Business
Over the years, most social media networking apps have evolved to include features that help in social media marketing. Business owners can now use these features to reach their audience and make sure that their clients are satisfied with the services they render. WhatsApp, as a great messaging app, has helped small business enterprises […]