Why Your Customers Value AI-Driven Recommendations
In a world where choices abound, customers increasingly rely on personalized experiences to make decisions. AI-driven recommendations have emerged as a key tool for businesses, offering tailored suggestions that resonate with individual preferences. Whether it’s suggesting products, services, or content, these recommendations simplify decision-making and enhance customer satisfaction. Read more about Business This article […]
10 Pricing Strategies for Nigerian Products and Services
Are you selling stuff in Nigeria and wondering how to set your prices? Don’t worry, we’ve got you covered! Let’s talk about some smart pricing strategies that can help your business grow. These pricing strategies work for all kinds of products and services, whether you’re selling food, and clothes, or offering services like haircuts […]
Branding and Marketing: What Sets Them Apart and Why It Matters
If you’ve ever felt confused about the difference between branding and marketing you’re not alone. These two terms are often used interchangeably but they refer to different aspects of your business. Understanding the distinction between them is important because both play a vital role in your success. Let’s break down what branding and marketing […]
Pricing Your Products or Services: What You Should Know
Pricing your products or services is a key part of running a business. The right price can help you make money and grow your company. The wrong price might drive customers away or cause you to lose money. Here’s a step-by-step guide to help you set the right prices. Read more about Business Understand […]
10 Most Profitable Products to Sell Online in Nigeria
The internet brims with income-generating opportunities. It’s a great business place, thanks to the tens of millions of Nigerians who use it. Their presence on the web makes it a ready marketplace in which a variety of ventures can sell their products and services. If you’d like to exploit the opportunities available, you’ll want […]
The Best Approaches to Building Solid Customer Relationships
A truly remarkable customer relationship transcends the mere exchange of goods or services; it’s about forging a connection, establishing trust, and creating an experience that resonates deeply with the customer. A study by McKinsey & Company found that companies with strong customer relationships outperform their rivals in terms of customer satisfaction, loyalty, and profitability. […]
How to Calculate Sales Mix for Increased Profits
Sales mix is a critical concept for businesses, especially for those offering multiple products or services. It refers to the proportion of each product or service’s contribution to the total revenue. Understanding and managing your sales mix is vital for maximizing profits and making informed business decisions. In this article, we’ll explore what sales […]
What Is Brand Evangelism and How Can You Inspire It?
There are people who don’t just use your products or services, but they are passionate about them. They promote your brand to others and show unwavering loyalty. These people are not just customers, they are brand evangelists. They form emotional connections with your brand and advocate for it with enthusiasm that spreads. But what […]
Empowering Sales Professionals for a Decade of Success
Sales and Selling Price Price is what you pay. value is what you get. – Warren Buffett. The economic outlook as we already know is tough. Prices of products and services are going up. Naira is losing value. Purchasing power of buyers is becoming weaker which has caused anxiety in the system! Where do […]
Building Products and Services that Drive Financial Success
In the dynamic and highly competitive landscape of tech startups, creating value is essential for driving financial success. Building products and services that provide tangible benefits, solve customer pain points and deliver exceptional experiences not only attracts customers but also establishes a solid foundation for sustainable growth. In this article, we will explore the […]
Diversifying Your Revenue Streams In Your Small Business
Diversifying your revenue streams is a critical component of any successful small business strategy. By expanding the range of products or services you offer, you can tap into new markets, reduce your dependence on a single revenue source, and create new opportunities for growth. In this article, we’ll explore some practical tips for diversifying […]
Brands We Love: DCSL Corporate Services
DCSL Corporate Services Limited provides governance, company secretarial, executive recruitment and business advisory services to various corporate organizations across Nigeria. Headquartered in Lagos, DCSL also has a functioning branch in Abuja. From these two locations, it delivers a range of corporate and legal solutions to its many clients. Read more about Business For as long […]
How To Pitch Your Services At A Networking Event
If you’re looking to gain quality leads and find new business partners, you can achieve both these things at networking events. But it can be a hard ask for the uninitiated. Many entrepreneurs struggle to make the most of networking sessions. Read more about How-To You don’t have to wind up in this category. If […]
Payhippo Extends Lending Services To SMEs
SMEs are the driving force behind Nigeria’s economy. They account for about 96% of businesses and 84% of employment in the country. However, limited access to credit continues to stifle the growth of SMEs and limit their contribution to the country’s GDP. Payhippo was designed to provide SMEs in Nigeria with credit facilities since it […]
The Pros And Cons Of Co-Branding
Sometimes, brands need to unite and go into co-branding in order to achieve certain goals or name a new product. However, for the product to be a success, brands have to be in accord and always do what is best for them. Read more about Business Co-branding is a collaboration between two or more […]
Solution Selling: 6 Steps To Selling A New Product The Best Way
Selling a new product can be very hard, and in many ways can be frustrating, because penetrating a new market with a new product requires a whole lot of trust from clients, which is hard to get. A study done by HubSpot showed that 3% of buyers trust sales representatives. Read more about Business […]