Marketing Nigerian-Made Products with Heritage-Rich Storytelling
There’s something special about products made in Nigeria. From the handwoven Aso Oke of the Yoruba, to the beaded artwork from Benin, the leather crafts of the North, and the delicious spices from Calabar — Nigerian-made products carry stories. Stories of people, culture, tradition, struggle, and pride. Read more about Business But in today’s […]
Why Customer Experience is the New Competitive Advantage for SMEs
It used to be enough to sell good quality products at a decent price. But it isn’t anymore. Many industries have become hypercompetitive. On one hand, identifiable differences between brand offerings are crumbling. On the other, today’s consumers want more than just impressive-looking products. Customers seek an experience that leaves a lasting impression on […]
Why Your Customers Value AI-Driven Recommendations
In a world where choices abound, customers increasingly rely on personalized experiences to make decisions. AI-driven recommendations have emerged as a key tool for businesses, offering tailored suggestions that resonate with individual preferences. Whether it’s suggesting products, services, or content, these recommendations simplify decision-making and enhance customer satisfaction. Read more about Business This article […]
10 Pricing Strategies for Nigerian Products and Services
Are you selling stuff in Nigeria and wondering how to set your prices? Don’t worry, we’ve got you covered! Let’s talk about some smart pricing strategies that can help your business grow. These pricing strategies work for all kinds of products and services, whether you’re selling food, and clothes, or offering services like haircuts […]
How to Retain Loyal Customers for Your Brand
A business with a lot of loyal customers won’t lack patronage. They are likely to carry on growing sales, as existing customers inform their contacts about the business’s offerings. If you’re intent on building an enterprise that lasts, you’ll need to know how to keep customers loyal to your brand. Read more about Business […]
Branding and Marketing: What Sets Them Apart and Why It Matters
If you’ve ever felt confused about the difference between branding and marketing you’re not alone. These two terms are often used interchangeably but they refer to different aspects of your business. Understanding the distinction between them is important because both play a vital role in your success. Let’s break down what branding and marketing […]
Pricing Your Products or Services: What You Should Know
Pricing your products or services is a key part of running a business. The right price can help you make money and grow your company. The wrong price might drive customers away or cause you to lose money. Here’s a step-by-step guide to help you set the right prices. Read more about Business Understand […]
10 Most Profitable Products to Sell Online in Nigeria
The internet brims with income-generating opportunities. It’s a great business place, thanks to the tens of millions of Nigerians who use it. Their presence on the web makes it a ready marketplace in which a variety of ventures can sell their products and services. If you’d like to exploit the opportunities available, you’ll want […]
The Best Approaches to Building Solid Customer Relationships
A truly remarkable customer relationship transcends the mere exchange of goods or services; it’s about forging a connection, establishing trust, and creating an experience that resonates deeply with the customer. A study by McKinsey & Company found that companies with strong customer relationships outperform their rivals in terms of customer satisfaction, loyalty, and profitability. […]
2023 Nigeria 4 Exhibitions: Popular Chinese Products
2023 Nigeria International Textile Industry Fair (NigeriaTex),2023 Nigeria International Houseware and Gift Fair (Home Show Nigeria),2023 Nigeria International International Automotive Parts, Equipment and Service Fair (AutoEquip Nigeria) and 2023 West Africa Mechatronics Fair (WAM) that have attracted much attention will open at the Tafawa Balewa Square in Lagos on November 7, 2023. Tens of […]
How to Calculate Sales Mix for Increased Profits
Sales mix is a critical concept for businesses, especially for those offering multiple products or services. It refers to the proportion of each product or service’s contribution to the total revenue. Understanding and managing your sales mix is vital for maximizing profits and making informed business decisions. In this article, we’ll explore what sales […]
How to Select the Right Beta Testers for Your New Product
Beta testing is a stage in the product development cycle, in which a startup or established company recruits a group of users who represent its broader customer base, and gets them to try out its new product. The aim is typically to collect and analyze feedback from these users (testers) and implement changes to […]
What Is Brand Evangelism and How Can You Inspire It?
There are people who don’t just use your products or services, but they are passionate about them. They promote your brand to others and show unwavering loyalty. These people are not just customers, they are brand evangelists. They form emotional connections with your brand and advocate for it with enthusiasm that spreads. But what […]
Designing Products: 5 Ways to Capture the Attention of Gen-Z
Imagine a world where products don’t just serve a purpose; they tell a story, spark a connection, and resonate deeply with a generation that’s shaping the future. Generation Z, born between the mid-1990s and early 2010s, is a force to be reckoned with. They demand products that align with their values, cater to their […]
How to Make High-Quality Products at Lower Costs
Businesses operating within the Nigerian domain are often caught between rising production costs on one hand, and a lack of enthusiasm on the part of their customers to pay higher prices for their products. Such businesses have to find a way to maintain their prices at levels that won’t scare buyers away, and also […]
Empowering Sales Professionals for a Decade of Success
Sales and Selling Price Price is what you pay. value is what you get. – Warren Buffett. The economic outlook as we already know is tough. Prices of products and services are going up. Naira is losing value. Purchasing power of buyers is becoming weaker which has caused anxiety in the system! Where do […]