How to Reduce Operating Costs in Nigerian Businesses
Running a business in Nigeria can be exciting, but it also comes with many challenges — high fuel prices, rising rent, expensive internet, and unpredictable power supply. For many business owners, these costs can quickly eat into profits. The good news is that with some smart planning and creativity, you can reduce operating costs […]
Q4 in Nigeria: Will Your Business Just Survive, or Truly Dominate?
As we enter the 10th month of the year, Nigerian businesses face the most critical sales window—November and December. This season isn’t just about running discounts; it’s about positioning with strategy. To win, businesses must study their market, understand their target audience, and build a sales funnel that captures attention and drives conversion. That […]
Common Marketing Mistakes Nigerian Businesses Make (and How to Avoid Them)
Marketing your business in Nigeria is not always easy. From small startups to bigger companies, many Nigerian businesses make some avoidable mistakes that affect their growth. The truth is, marketing is not just about posting flyers, running ads, or shouting “come and buy.” It’s about connecting with people and giving them a reason to […]
B2B Marketing Strategies for Nigerian Businesses
When people hear “marketing,” they often think of promoting goods or services to regular people like you and me. But what if your customers are other businesses? That’s where B2B marketing comes in. Read more about Business B2B stands for Business-to-Business. It simply means you are selling to companies, not individuals. For example, you […]
Gig Economy and Its Impact on Nigerian Businesses
In recent years, there has been an emergence of what is popularly referred to as the gig economy. And this gig economy has transformed how businesses operate globally. The gig economy simply refers to a labour market driven by short-term contracts and freelance work rather than permanent or full-time employment. Read more about Business […]
The Future of Work: How AI is Reshaping Nigerian Businesses
Artificial Intelligence is taking the world by storm. In less than a decade, we’ve seen this technology mainstreamed, and impressive applications found for it in industries as diverse as finance and content creation. For many tech enthusiasts, it’s been interesting to watch how AI is reshaping Nigerian businesses. And there’s more to come. Read […]
SEO Tips for Nigerian Businesses: How to Rank Higher on Google
Want your business to show up on Google when people search for products or services like yours? That’s where SEO, or Search Engine Optimization, comes in. It’s a way to make your website more visible in search results, and crucial for attracting more customers. Here’s a simple guide to help Nigerian businesses like yours […]
How Adebola Famoroti is Shaping the Future of Nigerian Businesses
As more and more people continue to show interest in the entrepreneurial journey, there is a need to provide these persons with the support and guidance needed to successfully venture into entrepreneurship, especially for those who have spent years as employees. One individual who has dedicated herself to this cause is Adebola Famoroti. Over […]
Customer Retention Strategies for Nigerian Businesses
Attracting new customers is crucial for any business, but retaining your existing customers is just as important. It costs much more to constantly acquire new customers compared to keeping your current ones happy. Why is customer retention so valuable? Repeat customers tend to be more profitable over time. They are also much more likely […]
Social Media Etiquette for Nigerian Businesses
Social media is defined as websites and applications that enable users to create and share content or to participate in social networking. For Nigerian businesses, mastering social media etiquette is crucial for maintaining a positive brand image and fostering meaningful interactions with customers. Read more about Social Media The way businesses communicate on these […]
Optimizing Cash Flow Management For Nigerian Businesses
In the vibrant landscape of Nigerian business, mastering cash flow management is essential for sustained success and growth. With the country’s unique economic dynamics and challenges, businesses must adopt tailored strategies to effectively manage their cash flow. In this article, we delve into the significance of cash flow management and provide actionable tips for […]
Increasing Sales and Revenue: Proven Tactics for Nigerian Businesses
In the competitive landscape of Nigerian business, increasing sales and revenue is a top priority for entrepreneurs and business owners alike. However, achieving sustainable growth requires strategic planning, innovative tactics, and a deep understanding of the Nigerian market dynamics. In this comprehensive guide, we’ll explore proven tactics that Nigerian businesses can implement to boost […]
COP28: Climate Change, Nigerian Businesses, and Economy
As COP28, the 28th Conference of the Parties to the United Nations Framework Convention on Climate Change, unfolds in Dubai, the world’s attention is focused on the urgent need to address climate change. For Nigeria, a country already experiencing the impacts of a changing climate, the conference holds particular significance. Nigeria’s president, accompanied by […]
Cryptocurrency and Blockchain Opportunities for Nigerian Businesses
In the rapidly evolving landscape of global finance and technology, cryptocurrency and blockchain have emerged as transformative forces. Nigeria, with its dynamic entrepreneurial spirit, is poised to capitalize on the opportunities presented by these innovations. This article explores the potential benefits and opportunities that cryptocurrency and blockchain technologies offer to Nigerian businesses. Read more […]
Essential Licenses for Nigerian Businesses
According to the World Bank’s latest Ease of Doing Business report, Nigeria ranks 131st out of 190 countries, reflecting a positive shift from its previous position of 146th in the 2019 report. This improvement can be attributed, in part, to the government’s efforts to streamline the business registration process and enhance the overall regulatory […]
7 Adaptive Strategies for Nigerian Businesses in the Present Currency Devaluation
Currency devaluation can be a challenging economic phenomenon for businesses in Nigeria. It occurs when the value of the national currency decreases relative to other currencies, leading to higher import costs and inflation. To navigate this economic landscape, businesses in Nigeria should employ adaptive strategies to ensure their stability and growth. In this article, […]