Archives Tag: Marketing
Dr Aliyu Ilias, Other Experts Launch CEM Bundle 1.0
April 19, 2022
Over the years customer experience management service has become a secret to profit-making in businesses as well as a tool for business sustainability. However, following several complaints by consumers and further research through mystery shopping of organisations/companies and providers of goods and services, customer experience management experts, conveyed by Dr Aliyu Ilias, came together to … Continue reading Dr Aliyu Ilias, Other Experts Launch CEM Bundle 1.0
By guestpost
BUSINESS Did You Know? ECONOMY
Nigeria’s Multi Billion Naira Leather Industry
April 19, 2022
Kano, Northern Nigeria’s foremost commercial hub, is home to a large leather industry. Its tanneries are a hive of activity every other day, with men working hides and skins into material suitable for cobbling into shoes and threading into bags. These traditional style tanneries are among the country’s oldest; but they’re also its biggest suppliers … Continue reading Nigeria’s Multi Billion Naira Leather Industry
Instagram Business of the Month: Ebiann Cakes n Events
April 19, 2022
For many Nigerians, the quintessential celebratory event doesn’t attain its possible tasty heights without a decent helping of small chops. And if it’s a wedding, birthday or anniversary, we would expect a proper fair sized cake to grace our sights and enliven our taste buds. When these things aren’t available, we might be just a … Continue reading Instagram Business of the Month: Ebiann Cakes n Events
App Of The Week: Areachops
April 19, 2022
Areachops is a recently released app that caters to the busy worker who hardly has the time to head into a restaurant to order for food, and for the individual who just wants something different from home-cooked food. The app was released in April 2018 and has rapidly become a major player in the Nigerian … Continue reading App Of The Week: Areachops
Social Media Marketing Tips: How To Promote Your Business Using Video Marketing
April 19, 2022
It’s been proven time and again that videos are usually more engaging and court more attention that texts. According to a research report, 71% of marketers claim video conversion rates outperform other marketing content. Therefore, it will suffice to say that video marketing is a safe bet when it comes to promoting your content. Although to … Continue reading Social Media Marketing Tips: How To Promote Your Business Using Video Marketing
Business Growth Tip: Leverage Word of Mouth Marketing
April 19, 2022
Word of mouth is still the most effective way to attract new customers to your business. Yes, there’s a multiplicity of sophisticated marketing techniques available to today’s businessperson, including some which leverage revolutionary digital technology and data analytics. We have so many market probing tools and advertising channels, that our problem tends not to be … Continue reading Business Growth Tip: Leverage Word of Mouth Marketing
Social Media Marketing Tips: 4 Email Marketing Mistakes To Avoid
April 19, 2022
When it comes to online marketing, social media is typically the platform where you generate leads while email is the medium that enables you to sell to those leads. Seeing this, it’s not rocket science to infer that email marketing plays a crucial role in the sales of your product. In fact, email can be dubbed … Continue reading Social Media Marketing Tips: 4 Email Marketing Mistakes To Avoid
Brands We Love: AD Consulting
April 19, 2022
Your list of Nigeria’s top architecture firms will be defective if it doesn’t have AD Consulting. At least, it’ll be missing out on some sheer detail, style and finesse, and ignoring the commendations of some high profile clients in the private and public sectors. There’s also something else to consider: the firm’s globally-admired, eloquent, and … Continue reading Brands We Love: AD Consulting
Business Growth Tip: Create A Unique Value Proposition
April 19, 2022
If you’re conversant with business lingo, you must have encountered the term Unique Value Proposition more than a few times before. Maybe you’ve even nodded every time you heard it mentioned in passing by some business executive or marketing expert. But do you really know what it’s about? And, you might ask, why should you … Continue reading Business Growth Tip: Create A Unique Value Proposition
Social Media Marketing Tips: 4 Strategic Tools For Finding Great Social Media Content
April 19, 2022
Among all aspects of social media, content is always king! That is why as a rule of thumb, it is expected of marketers to always find the best of the best content for social media. Due to the fact that there is an overwhelming flood of information and data scattered all over the internet, finding … Continue reading Social Media Marketing Tips: 4 Strategic Tools For Finding Great Social Media Content
Social Media Marketing Tips: 4 Reasons To Use Videos In Promoting Your Business
April 19, 2022
We’ve compiled a list of why including videos in promoting and raising awareness about your business is important. See them below. Increased Conversions Most people would prefer to watch ‘how to’ videos than read ‘how to’ text. Why? Because videos are usually more engaging and court more attention than a bunch of text. Video content have higher … Continue reading Social Media Marketing Tips: 4 Reasons To Use Videos In Promoting Your Business
5 Reasons You Are Not Getting Online Sales
April 19, 2022
Do you know that over 90% of businesses that create a website and other kinds of online presence don’t earn any sales from these platforms? I am sure that all these businesses had created a website in the first place to get new leads and sell more. If you are reading this then you are … Continue reading 5 Reasons You Are Not Getting Online Sales
By guestpost
3 Sales Boosting Secrets for Your Small Business
April 19, 2022
Have you ever wondered what makes the difference between a small business that consistently yields profits, and one that barely breaks even? Buying and selling is one of my favorite side hustles and it not only brings me extra income, it opens my eyes daily to simple yet overlooked small business basics. Once I started … Continue reading 3 Sales Boosting Secrets for Your Small Business
By jehonwa
How To Create A Content Marketing Strategy for Your Business
April 19, 2022
What’s your approach to promoting your business online? Maybe you’re big on social media marketing; your business pages on Facebook and Instagram are showcases for your products and services, and you even use paid ads on those platforms to get more views, likes and click-throughs. You might be keen enough on emails to have a … Continue reading How To Create A Content Marketing Strategy for Your Business
Business Growth Tip: Implement Target Marketing
April 19, 2022
Let’s consider a hypothetical case of two competing businesses, A and B. A has a ₦2 million marketing budget and almost literally throws this money at its campaigns. It has sponsored promotional posts published on blogs read by people from ‘all walks of life’; it distributes tons of hand bills to random people on the … Continue reading Business Growth Tip: Implement Target Marketing