Digital vs Traditional Marketing: Which One Drives Better ROI?
It’s 2025, and there have been tremendous advancements in digital tools. If you’re running a business, chances are you’ve once asked yourself: “Where should my next marketing revenue go, digital or traditional?” Read more about Business It’s a fair question, and the simple answer is that both digital and traditional marketing can deliver strong […]
Comprehensive Digital Marketing & Data Analytics Training Initiative
The Lagos State Employment Trust Fund (LSETF) has officially opened applications for its extensive Digital Marketing & Data Analytics training initiative, presenting an exceptional opportunity designed to guide participants from complete beginners to employment-ready professionals in the digital marketing field. Read more about Opportunities This comprehensive program features expert-led instruction across multiple critical areas of […]
How to Use Social Media for Lead Generation and Conversion
Social media is more than just a place to build awareness or post content. It is a powerful platform for lead generation and conversion of followers into paying customers. Nigerian businesses across industries can use social media to attract prospects, engage meaningfully, and guide them toward making a purchase. Read more about Social Media […]
10 Digital Marketing Tools Every Online Business in Nigeria Should Have
The internet has provided an incredible opportunity for businesses of all sizes to reach millions of potential customers across the world. But because its environment is radically different from the in-person world, marketers have had to adapt to it. One way they’re doing this is by utilising digital marketing tools. Read more about Business […]
Top 12 Virtual Assistant Roles By Doballi.
It’s essential to understand the role of a virtual assistant before delving into the various types available. Virtual assistants (VAs) are pivotal in handling tasks for businesses and company owners. They often work remotely and have diverse responsibilities based on their specific role—for example, a social media virtual assistant aids in social media management and […]
The Udacity Next Generation Tech Booster Scholarship 2025
The 2025 Bertelsmann-Udacity Next Generation Tech Booster Scholarship program is a unique opportunity for youth to learn valuable skills that will help them launch new careers in the lucrative Generative AI, Ethical Hacker and Digital Marketing fields. Read more about Scholarships The Udacity Next Generation Tech Booster Scholarship program offers courses on a part-time […]
Master These 5 Skills to Become a Great Digital Marketer
With advancements in digital technologies, there is an ever-growing demand for skilled Digital Marketers around the world. In Nigeria, for instance, more people are now embracing digital tools to conduct business. This shift means that the market for a Digital Marketer is vast and continuously expanding. Read more about Business However, to stand out […]
SEO Strategies by Top Digital Marketers
SEO remains one of the most effective ways for businesses to drive traffic and improve visibility online. While the fundamentals of search engine optimization are widely known, top digital marketers often refine their strategies to stay ahead of competitors and adapt to evolving algorithms. From keyword research to content optimization and link-building tactics, the […]
Become a Digital Marketing Dynamo: Essential Steps to Success
Ready to dive into the exciting world of digital marketing? Awesome! Whether you’re just starting or looking to level up your skills, you’re in the right place. We’re going to walk through the essential steps to becoming a real digital marketing dynamo. So, buckle up and let’s get started! Read more about Business What’s […]
How to Become a Digital Marketer in Nigeria
You love the digital space and are at home when you’re exploring its many facets. So it’s a no-brainer that a career in digital marketing would be perfect for you. But you’re probably wondering how to become a digital marketer; what exactly should you do to launch a practice in that area? Read more […]
Affiliate Marketing Program: What It Is and Why You Should Adopt It
Finding cost-effective ways to promote your business and increase sales is important when it comes to digital marketing. Affiliate marketing is one of the many strategies that help you expand your reach without breaking the bank. This is because it allows you to leverage the power of collaboration with others and their networks to […]
How can Virtual Influencers Work as an Extension and Not a Substitute for Human Creators?
Virtual influencers have become a notable part of the marketing landscape. These digital personas offer unique opportunities for creative and controlled campaigns but should be seen as a complement rather than a replacement for human influencers. Read more about Business This article explores how virtual influencers can complement human creators, enhancing creativity, audience reach, […]
What Software Do I Need to Build a Virtual Influencer?
Building a virtual influencer involves a combination of creativity and advanced software tools. From designing lifelike avatars to enabling interactive AI capabilities, various software solutions are essential to bring a virtual influencer to life. Selecting the right tools can significantly impact the quality and effectiveness of your virtual influencer. Read more about Business This […]
What Are Virtual Influencers, And How Do They Work?
Virtual influencers have emerged as a unique phenomenon in marketing and social media. Unlike traditional influencers, these digital personas are entirely computer-generated, yet they can captivate large audiences and drive engagement just like their human counterparts. This article explores how they function in digital marketing, shedding light on their creation, purpose, and the technology […]
The Power of Incremental Marketing: Preparing for Your Business’s Big Break
In business, everyone dreams of that big break—a sudden influx of customers that transforms a small venture into a thriving enterprise. But this transformative moment doesn’t just happen by chance. It is the result of consistent, strategic efforts made every single day. Daily little marketing steps and investments lay the foundation for a business […]
Video Content: Strategies for YouTube and TikTok Marketing
Video content has become dominant in digital marketing, with platforms like YouTube and TikTok attracting billions of users worldwide. YouTube hosts over 2 billion logged-in monthly users, while TikTok, since its global release in 2018, has rapidly surged to over 1 billion monthly active users. These platforms offer unparalleled opportunities for brands to engage […]