Customer Journey Mapping: What It Is and How to Create One
As an entrepreneur in today’s highly competitive business world, understanding your customers’ experiences with your brand is highly important to the success of your business. One important tool that can help you in this regard is customer journey mapping. Read more about Business It is a tool that visually represents the customer’s journey with […]
AR-Enhanced Customer Interactions on Social Media
Augmented Reality (AR) is transforming brands’ interactions with customers on social media. By overlaying digital elements in the real world, AR offers immersive experiences that captivate users and drive engagement. Brands use AR-enhanced customer interactions, virtual try-ons, and engaging product demonstrations to make customer engagements more personalized and interactive. Read more about Social Media […]
How to Conduct Brand Persona Research
Creating a brand persona is essential for any business looking to connect deeply with its audience. A brand persona represents your ideal customer, helping you tailor your marketing efforts to meet their needs and preferences. Here’s a step-by-step guide on how to conduct brand persona research in simple terms. Read more about Business Understand […]
Customer Experience Week Africa 2024
The leading platform bringing the region’s customer experience & Retail leaders together to deliver a bigger CX impact by championing customer intelligence, fostering customer loyalty and optimising CX strategies to do more with less. Read more about Opportunities Book your tickets early before our seats run out! We already have over 100 companies joining […]
How to Develop a Sales Funnel That Converts
Creating a sales funnel that converts can seem daunting, but it’s essential for any business looking to increase revenue and build lasting customer relationships with. A sales funnel is a step-by-step process that guides potential customers from awareness of your product or service to making a purchase. Here’s a simple guide to help you develop […]
How to Develop a Product or Service That Solves a Problem
Creating a product or service that solves a problem is the key to a successful business. When you offer a solution to a problem, people are more likely to buy from you. Here’s a simple guide to help you develop a product or service that meets a real need. Read more about Business Identify […]
Maximize Holiday Sales: A Strategic Guide for Nigerian Online Retailers
It is crucial to start early and strategically plan your holiday sales to position your business and attract new traffic. Here’s a detailed guide on the best times to start and how to drive traffic to your store, showcasing your Christmas bestsellers, and ensuring good conversion strategies to tap into the N1 billion online […]
How to Effectively Utilize Customer Feedback in Your Business
One of the important things that can help any business stand out from the competition is the ability to understand and meet their customer’s needs and preferences. This alone can help ensure a business’s profitability and sustainability as customers will continually remain loyal to the business. One of the most effective ways to gain […]
How to Improve Customer Retention in Your Business
Customer retention is important to any successful business. It’s more cost-effective to retain existing customers than to acquire new ones. Given the fierce market competition in today’s digital world, customer loyalty can be fleeting. Therefore, understanding and implementing effective customer retention strategies can significantly boost a business’s profitability and ensure long-term growth. This article […]
The Impact of Video Content on Customer Testimonials and Social Proof
Businesses are always looking for effective ways to build trust and credibility with their audience. One powerful method is leveraging video content for customer testimonials and social proof. Video content testimonials offer a personal and authentic glimpse into customer experiences, making them more relatable and convincing than text-based reviews. These visual endorsements can significantly […]
How to Attract New Customers: Customer Acquisition Strategies
Attracting new customers is essential for any business to grow and succeed. Every business owner dreams of a steady stream of happy customers. But how do you, the amazing entrepreneur you are, attract those new customers in the first place? There are many ways to reach out to potential customers and convince them to […]
How To Use Social Media for Customer Service Excellence
Social media platforms have transformed customer service, making it more accessible and immediate than ever before. Businesses now use social media to interact with customers, answer queries, and resolve issues quickly. This new approach enhances customer satisfaction and builds stronger relationships with the audience. The key to customer service excellence lies in timely and […]
Social Media Etiquette for Nigerian Businesses
Social media is defined as websites and applications that enable users to create and share content or to participate in social networking. For Nigerian businesses, mastering social media etiquette is crucial for maintaining a positive brand image and fostering meaningful interactions with customers. Read more about Social Media The way businesses communicate on these […]
The Power of Niche Marketing: Attracting Your Ideal Customer
As a business owner, you want to attract as many customers as possible, right? The more, the merrier! But actually, taking a niche marketing approach and targeting a specific, well-defined group is often the better strategy. Think of it like archery – you want to hit the bullseye, not just the target. Read more […]
How To Effectively Employ Word-of-Mouth Marketing for Your Business
When it comes to marketing, word-of-mouth is still one of the most powerful tools. Why? Because people trust recommendations from family and friends over traditional advertising. If someone they know raves about your product or service, they are much more likely to become a customer too. Read more about Business Word-of-mouth marketing happens when […]
5 Reasons Why Customer Reviews and Testimonials Are Important
Now more than ever, customer reviews and testimonials wield significant influence over purchasing decisions. From restaurants to tech gadgets, prospective buyers often turn to reviews before making a purchase. But why, exactly, are customer reviews and testimonials so crucial? Let’s take a look at five compelling reasons: Read more about Business Build Trust Customer […]