Archives Tag: consumer
The 7 Consumer Behaviours Shaping the Nigerian Market
April 19, 2022
In the bustling marketplace of Nigeria, home to over 200 million people, understanding consumer behaviour is the key to business success. With a diverse population spanning various income levels, cultural backgrounds, and preferences, Nigerian consumers exhibit distinct behaviours that drive their purchasing decisions. Here, we delve into seven essential consumer behaviours that every business … Continue reading The 7 Consumer Behaviours Shaping the Nigerian Market
What Triggers Your Customers to Buy from You?
April 19, 2022
In the ever-evolving landscape of business, success hinges on a deep understanding of consumers and the factors that influence their purchasing decisions. Knowing your customer is not just a buzzword; it’s a strategic imperative that can be the difference between a thriving business and one struggling to stay afloat. In this article, we will … Continue reading What Triggers Your Customers to Buy from You?
5 Ways New FinTech Can Succeed with the Direct-to-Consumer (DTC) Model in Nigeria
April 19, 2022
The financial technology (FinTech) landscape in Nigeria is thriving, with innovative startups revolutionizing the way financial services are delivered and consumed. One of the most promising business models for these startups is the Direct-to-Consumer (DTC) approach. This article explores five essential strategies that new FinTechs can employ to succeed with the DTC model in … Continue reading 5 Ways New FinTech Can Succeed with the Direct-to-Consumer (DTC) Model in Nigeria
Unlocking the Power of YouTube Ad Targeting
April 19, 2022
In the digital age, YouTube has emerged as a dominant force, revolutionizing the way we consume video content. With billions of users and an extensive reach, YouTube presents a tremendous opportunity for businesses to connect with their target audience. However, merely creating an ad and hoping for the best won’t cut it. To truly … Continue reading Unlocking the Power of YouTube Ad Targeting
By reuben-kalu
Navigating Transitions and Embracing New Opportunities in the Business World
April 19, 2022
In today’s fast-paced and ever-evolving business environment, change is inevitable. Whether it’s technological advancements, market disruptions, or shifts in consumer preferences, businesses must be adept at managing change to remain competitive and seize new opportunities. However, change can be challenging, as it often disrupts established routines and processes. In this article, we will explore … Continue reading Navigating Transitions and Embracing New Opportunities in the Business World
How Brands Can Distill Consumer Feedback into Real Growth Strategies
April 19, 2022
In today’s market, brands have an abundance of consumer feedback at their disposal. From social media comments to customer reviews, brands have access to a wealth of information that can help them understand their customers’ needs, preferences, and expectations. However, simply collecting feedback is not enough. Brands need to distil this feedback into actionable … Continue reading How Brands Can Distill Consumer Feedback into Real Growth Strategies
How Brands Can Detect Consumer Behaviour
April 19, 2022
In today’s ever-evolving market, understanding consumer behaviour is essential for brands to stay ahead of the competition and ensure business growth. Consumer behaviour encompasses a wide range of activities, including purchasing decisions, brand loyalty, and product usage patterns. Brands need to be able to accurately detect consumer behaviour to create effective marketing strategies that … Continue reading How Brands Can Detect Consumer Behaviour
How To Understand Consumer Behavior
April 19, 2022
To be able to make considerable progress in your business, one of the things you must be aware of is your consumer behavior. If you do not know who your customers are, what they want and how they think, how do you expect to be successful? Understanding your customers is what helps you draft your … Continue reading How To Understand Consumer Behavior
5 Surefire Ways You Can Use Consumer Psychology To Drive More Sales
April 19, 2022
Driving sales requires a great deal of understanding consumer psychology and behaviour. The best businesses rely on information collected from consumer psychology and behaviour. The truth is that contemporary ways of buying things have changed over the years. Read more about Business Consumer’s behaviour in the past 20 years is no longer the same … Continue reading 5 Surefire Ways You Can Use Consumer Psychology To Drive More Sales
Affiliate Marketing: Getting Started
April 19, 2022
Ever wondered how you can make money while asleep or simply attending to other life concerns? Then you are about to be enlightened on a sure means of earning passive income. Affiliate marketing has become a viable way of earning while helping businesses grow. Read more about Business This is a kind of marketing … Continue reading Affiliate Marketing: Getting Started
Consumer Not Customer
April 19, 2022
Let me ask you a question. For diapers, who do you think the target customers are? Parents or the babies? What about football? Who are the target customers? You or big brands? How about TV programmes? Who are the target customers? Viewers or advertisers? Read more about Business The correct answers are Parents, Big … Continue reading Consumer Not Customer
By guestpost
Dr Aliyu Ilias, Other Experts Launch CEM Bundle 1.0
April 19, 2022
Over the years customer experience management service has become a secret to profit-making in businesses as well as a tool for business sustainability. However, following several complaints by consumers and further research through mystery shopping of organisations/companies and providers of goods and services, customer experience management experts, conveyed by Dr Aliyu Ilias, came together to … Continue reading Dr Aliyu Ilias, Other Experts Launch CEM Bundle 1.0
By guestpost
7 Vital Differences between Public Relations and Advertising
April 19, 2022
By Joy Ehonwa Fresh graduates searching for a career, and entrepreneurs trying to promote their fledgling business, often have questions about public relations and advertising. These two very different industries are frequently confused as being one and the same. The emergence of the “Public Relations and Advertising Agency” (an attempt at Integrated Marketing Communications) doesn’t … Continue reading 7 Vital Differences between Public Relations and Advertising
By jehonwa
