Archives Tag: Brands
Top 10 Nigerian Brands of 2023
April 19, 2022
The year 2023 has been a not-very-straightforward period for Nigerian brands. Multiple crises converged to impede progress for many an enterprise. But despite the hiccups that most SMEs and larger companies faced, there were success stories that shone through. In this article, in no particular order, we’ll explore the top 10 Nigerian brands that … Continue reading Top 10 Nigerian Brands of 2023
5 Strategies for Brands to Flourish with Solution Marketing
April 19, 2022
Imagine a world where brands are not just sellers of products or services, but partners in problem-solving. This is the realm of solution marketing—a space where businesses connect deeply with their audience by offering solutions to real-life challenges. In a landscape inundated with advertisements, solution marketing stands out as a beacon of value and … Continue reading 5 Strategies for Brands to Flourish with Solution Marketing
Meta Ads: Unleashing its Power for Exponential Growth
April 19, 2022
In the fast-paced world of digital advertising, staying ahead of the competition and effectively scaling your brand is crucial for long-term success. With the emergence of meta ads, a powerful advertising strategy that combines the strengths of traditional advertising with the targeting capabilities of digital platforms, brands have found a new avenue to reach … Continue reading Meta Ads: Unleashing its Power for Exponential Growth
By reuben-kalu
Brands We Love: Roving Heights Bookstore
April 19, 2022
If you’ve paid attention to the lamentations about the poor reading culture in Nigeria for an extended period, you’d get the impression that the country’s book merchants are struggling for business. Yet, literary texts are speedily flying off store shelves. There’s a fair demand for biographies. And street-side traders peddling the latest global bestsellers … Continue reading Brands We Love: Roving Heights Bookstore
Brands We Love: Mutual Trust Microfinance Bank
April 19, 2022
Mutual Trust is a microfinance bank headquartered in Abuja. It takes and handles deposits from its customers, and provides loans to public sector workers who are employed by the Federal Government. It also helps SMEs and employees from selected private sector industries with credit and finances for the purchase and instalment of critical assets. … Continue reading Brands We Love: Mutual Trust Microfinance Bank
How to Craft a Compelling and Inspiring Brand Story Strategy
April 19, 2022
In today’s hyper-competitive marketplace, brands need to do more than simply promote their products or services; they need to tell a compelling story that resonates with their target audience. A well-crafted brand story can build trust, foster loyalty, and differentiate your brand from the competition. In this article, we will explore the art of … Continue reading How to Craft a Compelling and Inspiring Brand Story Strategy
By reuben-kalu
How Brands Can Detect Consumer Behaviour
April 19, 2022
In today’s ever-evolving market, understanding consumer behaviour is essential for brands to stay ahead of the competition and ensure business growth. Consumer behaviour encompasses a wide range of activities, including purchasing decisions, brand loyalty, and product usage patterns. Brands need to be able to accurately detect consumer behaviour to create effective marketing strategies that … Continue reading How Brands Can Detect Consumer Behaviour
How To Use Storytelling to Create a Strong Brand Identity
April 19, 2022
In today’s crowded marketplace, creating a strong brand identity is crucial for the success of any business. A brand identity is the unique combination of design, messaging, and values that sets a company apart from its competitors. One effective way to create a strong brand identity is through the use of storytelling. By crafting … Continue reading How To Use Storytelling to Create a Strong Brand Identity
Brands We Love: Dataflex
April 19, 2022
Just as their peers elsewhere in the world have done, Nigerian businesses are increasingly adopting technologies that enable them to achieve more across their operations. They are doing so because they have witnessed the benefits that these tools can yield: lower costs, higher output, better quality outcomes, and increased revenues and profits. The technologies … Continue reading Brands We Love: Dataflex
Brands We Love: Severe Nature
April 19, 2022
The output from Nigeria’s fashion scene has evolved in significant ways since it began to be influenced by western styles a century or more ago. The chroniclers of this change have reported its transition from a space inhabited by a few design types to one that presently brims with uniqueness and difference. It’s now … Continue reading Brands We Love: Severe Nature
Brands We Love: Literamed Publications
April 19, 2022
Literamed is a leading publisher of children’s books in Nigeria. It produces and distributes texts, many of which are used by pupils in nursery and primary schools, and students in secondary schools. It also publishes children’s fiction and self-development books. Read more about Business As one of Nigeria’s oldest and largest literary companies, Literamed has … Continue reading Brands We Love: Literamed Publications
Brands We Love: DCSL Corporate Services
April 19, 2022
DCSL Corporate Services Limited provides governance, company secretarial, executive recruitment and business advisory services to various corporate organizations across Nigeria. Headquartered in Lagos, DCSL also has a functioning branch in Abuja. From these two locations, it delivers a range of corporate and legal solutions to its many clients. Read more about Business For as long … Continue reading Brands We Love: DCSL Corporate Services
4 Reasons Why Nigerian Business Owners Experience Brand Hate
April 19, 2022
It is very common for brands to experience customer hate once in a while. In this age of the internet, brand hate is regularly displayed on various social media platforms. There are times when customers can run agog with hate and declare threats of boycotts on the social media pages of their brands. This … Continue reading 4 Reasons Why Nigerian Business Owners Experience Brand Hate
Brands We Love: ICS Outsourcing
April 19, 2022
ICS Outsourcing is one of Nigeria’s leading business support companies. Headquartered in Lagos, this organization provides an array of corporate outsourcing and enterprise support services to some of the country’s largest companies. Its offerings include IT, payroll and sales outsourcing, fleet, facility and logistics management, digital and learning solutions and employee background checks on behalf … Continue reading Brands We Love: ICS Outsourcing
Brand Hate: How Nigerian Businesses Can Deal With It
April 19, 2022
Our previous article dealt with brand hate and how businesses can deal with it. We identified several reasons why brands are hated. They include a feeling of indispensability on the part of brands, which evokes brand hate in customers; secondly, recognizing known customers while ignoring the unknown; third, not making products accessible and finally, … Continue reading Brand Hate: How Nigerian Businesses Can Deal With It
